Retention Manager

JENNY BIRD • Toronto, ON

7d • CA$95,000 - CA$115,000 • Hybrid

About The Position

We are looking for a Retention Manager to join our Retention Team. You will lead strategic planning and day-to-day management of all retention opportunities. You’re an adaptable person who thrives in a fast-paced environment, you have an entrepreneurial spirit and are “in-the-know” with industry tactics for retention, customer LTV and the full customer journey. You enjoy digging into patterns of customer behavior as a way to constantly grow a repeat customer base and re-engage past purchasers. You should be well-versed in owned channel management with technical experience working with an ESP/Marketing Automation and SMS management tool like Klaviyo, Braze, Attentive, Postscript or similar.

Requirements

• 4+ years of experience in retention marketing, ecommerce, or a related field, with experience leading teams and cross-functional initiatives.
• Required experience with Klaviyo, including building customer lifecycle campaigns, segmentation, automation, A/B testing, and performance reporting.
• Strong analytical and commercial mindset with experience using data to drive business decisions.
• Experience managing ecommerce platforms (Shopify preferred) and analytics tools such as GA4, Looker Studio, and Excel.
• Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.
• Excellent communication, organization, and problem-solving skills.
• Bachelor's degree in Business, Marketing, Ecommerce, or a related field (or equivalent experience).

Responsibilities

• Contribute to annual eComm revenue targets, by creating a retention marketing strategy to meet and exceed return customer goals.
• Leverage audience and performance analytics to make informed decisions on strategy, as well as proactively explore new and untapped opportunities to drive revenue.
• Continue to grow and regularly evaluate our owned marketing channels, including Welcome, Abandonment, Cross-sell and Notify me flows and weekly deployments
• Implement a thoughtful reporting process for measuring success of retention strategies including testing results, and optimizing email creative
• Partner with the Ecommerce team to drive in-app revenue; especially with return purchases
• Work closely with our Brand Director and Copywriter on building monthly marketing calendar with content that supports both campaign and product launches and overall brand messaging
• Work closely with Brand Director and Graphic Designer on weekly email deployments that are on brand and maximize CTR and Placed Order Rate and Conversions
• Collaborate with our operations team to stay informed on inventory availability and upcoming product launches

Benefits

• 3 weeks vacation + 3 floating days + Summer Fridays (office closes early at 1 pm)
• Your birthday off!
• A comprehensive benefits program + flexible health care spending account
• Parental leave top-up
• Employee discount to use towards JENNY BIRD pieces!
• Access to Group RRSP Plan
• Membership to the East Room at 507 King East, Toronto, Ontario

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level