Retention/Email Strategist - DTC eCommerce (US-Based, Remote) Full-Time

Right Hook Digital

10d • $75,000 - $95,000 • Remote

About The Position

Right Hook Digital is a leading DTC eCommerce growth agency and a Premium Google and Meta Marketing Partner, working with elite brands across North America and Australia. We specialize in paid social, Google, and retention strategies that drive significant business outcomes. With a global team of over 60 employees, we have been recognized for our innovation and growth, including Anthill's Top 100 Coolest Companies and AFR 100 Fast Starters. We are expanding our US retention team and seeking a dedicated professional who views lifecycle marketing as a critical growth discipline, focusing on profit engineering rather than just email campaigns.

Requirements

• 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts, including flows, campaigns, segmentation, and deliverability.
• Proven track record of driving measurable retention results for brands, focusing on outcomes.
• Strong commercial instinct with a focus on revenue and profit, not just engagement metrics.
• Client-facing experience, including owning relationships, presenting strategy, and handling difficult conversations.
• Experience managing or directing a small team or pod.
• Strong project management skills with the ability to meet deadlines.
• Excellent written and verbal communication skills.
• A 2-minute intro video is required for consideration.

Nice To Haves

• SMS experience via Klaviyo or Postscript.
• Familiarity with analytics tools beyond Klaviyo, such as Hiro Analytics or Triple Whale.

Responsibilities

• Own the retention strategy across a client portfolio of 6-8 DTC brands, including flows, campaigns, segmentation, SMS, and overall lifecycle health.
• Utilize data to identify high-leverage opportunities within each account and develop clear plans to capitalize on them.
• Direct and brief a dedicated execution pod (email specialist and visual creator) to ensure efficient campaign implementation.
• Lead client relationships, including monthly reporting, strategy presentations, and managing performance discussions.
• Analyze and connect retention efforts to key business metrics such as LTV, repeat purchase rate, CAC payback, and contribution margin.
• Collaborate with paid social and Google teams for multi-channel client strategies.
• Stay updated on platform changes, emerging tools, and best practices in the DTC retention space.

Benefits

• Base salary $75,000–$95,000 USD depending on experience.
• A dedicated execution pod for strategic focus.
• Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot.
• Monthly training and account reviews with top DTC marketers and retention practitioners.
• Real upward mobility with internal promotion opportunities.
• Work across a diverse portfolio of established DTC brands.
• A culture built on Kaizen, openness, candor, and client-first thinking.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed