Retail Web Specialist

Detroit Institute of Arts•Detroit, MI

2d•$22 - $25

About The Position

The Retail Web Specialist works under the guidance of the Director, Retail Operations, and drives revenue through selected sales channels within the retail operation, primarily e-commerce. The role maintains the retail department’s digital presence and supports revenue goals through web merchandising, marketing content, customer service, data analysis, and website optimization. It also maintains the Custom Print program, collaborates with Marketing, and may instruct volunteers on projects. The position is part-time, non-exempt, with occasional remote-work eligibility.

Requirements

Bachelor’s degree in a related field; additional years of experience may substitute for the degree requirement.
Four years of experience in customer service and retail.
One year of web retail experience.
Demonstrated collaboration skills for working across departments and divisions and with diverse external stakeholders.
Ability to provide information, ideas, and instructions clearly, effectively, and professionally in speech and writing.
Demonstrated organizational skills to plan, manage, prioritize, and complete multiple ongoing projects to meet deadlines and goals.
Demonstrated research and analysis skills to identify critical information and complete projects and goals.
Flexibility and adaptability to changing priorities based on operational needs.
Understanding of ethical business conduct and professional practices, including maintaining and protecting confidential and sensitive information.
Ability to work occasional weekend and evening hours for special events.
Proficiency in the latest version of Microsoft Office 365.
Proficiency with remote-work technology, including scheduling with, connecting to, and using digital collaboration platforms such as Microsoft Teams.
Ability to establish and maintain professional, productive, and courteous interactions that promote teamwork, including responding appropriately to constructive feedback or suggestions from a supervisor.

Nice To Haves

Experience maintaining and managing a retail website; BigCommerce preferred.
Knowledge of digital product photography.
Experience with email distribution software and creating web content and e-blasts; Constant Contact preferred.
Ability to create digital layouts and copy for online platforms using Constant Contact and/or Canvas.
Experience with digital product photography and photo-editing software; Adobe Photoshop preferred.
Experience tracking emerging technologies and sales channels to grow digital revenue, including social media selling platforms and digital marketplaces.
Experience with integrated payment gateways; PayPal and Authorize.net preferred.
Experience with shipment software; ShipWorks and stamps.com preferred.

Responsibilities

Maintain the retail department’s digital web presence in alignment with retail strategies and revenue targets.
Support the Director with budget goals and strategies for digital content, merchandising, and marketing.
Analyze retail sales, e-commerce, and email marketing data to guide decisions, using systems including Heartland Retail and BigCommerce Analytics.
Monitor the Web Shop customer-service email and respond to inquiries professionally and promptly.
Implement web merchandising strategies, including product categorization, homepage promotions, on-site search results, and product-page optimization.
Maintain the Custom Print program and ensure it operates efficiently in alignment with business objectives.
Collaborate with the Marketing Department to create and approve email, social media, pay-per-click, and Google Ads content.
Plan and implement web strategies such as search engine optimization, metadata, content, and keywords.
Monitor website settings and inventory to ensure the site is professional, accurate, easy to navigate, and optimized for sales, including checkout, breadcrumbs, markdowns, promotions, coupons, and inventory controls.
Instruct volunteers for projects as needed.
Apply DIA values in interactions to support a culture of belonging among internal and external stakeholders.
Perform other duties as assigned.