Retail Sales Representative

HOLT Group•Aubrey, TX

12d

About The Position

The Retail Sales Representative grows the Holt Cat brand within a defined geographic territory and call plan through direct customer interaction and collaboration with account managers. The role focuses on new and used sales of Building Construction Product (BCP) machines, work tools, and service plans, while also supporting walk-in customers, marketing initiatives, product demonstrations, and retail inventory display maintenance. The position is expected to demonstrate alignment with the company's mission and core business values, collaborate with internal and external resources, and participate in ongoing self-development. The role is performed at Holt facilities and off-site locations, including customer offices, job sites, and neutral meeting spaces. Extensive travel within the assigned region may be required. The representative provides customer service, meets individual and department sales and prospecting goals, and maintains sales activity and order documentation in the company's CRM and workflow tools.

Requirements

High school diploma or equivalent.
At least two years of work-related experience and skills relevant to the position.
Valid driver’s license.
Knowledge of construction and rental industry equipment.
Knowledge of basic operation and applications for Caterpillar and non-Caterpillar products and attachments.
Knowledge of shipping and receiving for machines and attachments.
Knowledge of merchandising programs with HOLT and Cat Finance.
Knowledge of business accounting principles.
Excellent oral and written communication skills.
Strong organizational, time-management, and multitasking skills.
Intermediate computer and related software application skills.
Advanced skills with Microsoft Office, including Excel, PowerPoint, and Word.
Ability to perform arithmetic using whole numbers, common fractions, and decimals, and to compute rates, ratios, and percentages and interpret bar graphs.
Ability to interact tactfully and courteously while maintaining a professional manner.
Ability to read and understand written information and to listen to and understand spoken information.
Ability to perform the physical requirements of the position, including extended stationary periods, frequent communication, occasional movement of materials or equipment weighing up to 10 pounds, and good manual dexterity, coordination, and stamina.
Ability to respond to visual, auditory, and other signals, including alarms and instructions, and visually inspect work.

Nice To Haves

Bachelor’s degree in a related field.
Bilingual ability.

Responsibilities

Manage the retail sales process, display inventory, lead funnel, sales campaigns, and customer interactions in collaboration with marketing and outside sales representatives.
Locate, develop, and maintain prospects and existing customers for new and used equipment through customer-facing activity and technology-based solutions.
Prepare and communicate machine pricing, financing options, and sales or rental agreements independently and with outside sales representatives.
Support sales initiatives through account management, cold calling, influencing walk-in customers, and managing deals from initiation to close.
Influence purchasing decisions by explaining product features and benefits using Caterpillar’s value proposition.
Demonstrate BCP inventory using showroom displays, marketing tools, websites, and literature.
Provide customer service to internal and external customers.
Meet and exceed monthly individual and department goals for sales, quoting, customer satisfaction, and prospecting.
Maintain detailed sales activity in Holt Cat’s CRM tool, Sales Link.
Manage sales order workflow and documentation through COTI.
Maintain regular and punctual attendance and follow applicable safety policies, company policies, procedures, and standards.
Perform other duties as assigned.