Retail Sales Representative

Mustang CAT•Lufkin, TX

About The Position

Mustang Cat, a Caterpillar dealer, is hiring an outside sales representative to grow its heavy equipment business among business customers in an assigned territory. This is not a store-based retail role; the position focuses on territory sales, prospecting, relationship-building, and closing B2B sales. The representative will sell new and used equipment solutions, particularly Caterpillar Building Construction Products, and manage customer leads, proposals, and the sales pipeline in Salesforce.

Requirements

High school diploma required.
Proven ability to prospect and close new business.
Strong organizational and computer skills.
Self-starter with excellent time management and accountability.
Competitive, results-driven mindset and desire to win.
Strong communication and relationship-building skills.

Nice To Haves

Bachelor’s degree in Sales, Business, Engineering, or a related field preferred.
Experience in outside sales, B2B sales, or equipment/industrial sales strongly preferred.
CRM experience preferred.
Spanish-speaking skills are a plus.

Responsibilities

Prospect and win new customers in the assigned territory through cold outreach, networking, and referrals.
Build and execute a strategic territory growth plan, maintain a strong sales pipeline, and develop long-term customer relationships and repeat business.
Meet with contractors and business owners to understand their needs and recommend equipment solutions that improve productivity and efficiency.
Track leads, opportunities, and customer interactions in Salesforce, maintain accurate pipeline reports, and follow up consistently.
Develop quotes for new and used equipment, present financing options, and complete sales proposals.
Learn and represent Caterpillar equipment, especially Building Construction Products, and communicate product value, features, and competitive advantages.