Retail Sales Manager

Dobbs Tire And Auto Centers•Appleton, WI
•$33,000 - $65,000

About The Position

The Retail Sales Manager drives sales performance and delivers exceptional customer experiences in a fast-paced automotive service environment. The role assesses customer needs, recommends appropriate tires and services, and manages day-to-day sales operations. The manager balances customer service, shop workflow, and team coordination while maintaining a clean, organized, customer-focused environment and achieving store performance goals. Driven by Dobbs is a multi-market automotive service organization combining Dobbs Tire and Auto Centers and Conrad’s Tire Express & Total Car Care. Its locations offer tire products and automotive services, from routine maintenance to advanced diagnostics and engine repair. The company describes its investment in training, development, safety, and team wellbeing, and its support for local organizations and charities.

Requirements

  • At least 1 year of experience in retail sales management.
  • Valid driver’s license.
  • Strong verbal and written communication, time management, accountability, prioritization, organization, problem-solving, and attention-to-detail skills.
  • Ability to work effectively in a fast-paced, high-volume environment and manage multiple priorities.
  • Strong customer-service and relationship-building skills, with motivation to meet and exceed sales goals.
  • Commitment to safety, company mission, vision, and values; strong work ethic and ability to work as part of a diverse team.
  • Ability to stand for extended periods and bend and lift tires or equipment.
  • Complete a selection assessment and pre-employment screenings.

Nice To Haves

  • Automotive repair industry experience.

Responsibilities

  • Greet customers and assess their tire and automotive service needs in a professional, customer-focused manner.
  • Recommend and sell tires, services, and accessories that meet customer requirements and store sales goals.
  • Manage retail, wholesale, and national-account sales transactions accurately and efficiently.
  • Oversee shop workflow in relation to service sales, staffing, equipment, and available time.
  • Track inventory, assist with tire stocking, and maintain organized and attractive point-of-sale displays.
  • Perform daily opening and closing duties, handle deposits safely, and provide basic shop support, including occasional tire mounting and balancing.
  • Promote a clean, organized, customer-friendly showroom and service environment.
  • Manage customer interactions, sales activity, and operational priorities simultaneously.
  • Use automotive product knowledge to advise customers on tire selection, alignment needs, and general vehicle maintenance.
  • Work closely with technicians, service advisors, and management to support smooth operations and meet or exceed sales targets.
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