Retail Sales Manager

Luv Bridal•Los Angeles, CA
•Onsite

About The Position

As the Sales Manager at LUV Bridal, you will help stylists grow in confidence and deliver the LUV experience while driving sales performance. Reporting to the Showroom Manager, you will lead the sales floor, coach stylists in the moment, and translate sales insights into practical next steps. You will also style select appointments, demonstrating how genuine connection and confident selling work together. The role combines floor leadership, team development, sales performance management, and appointment styling. You will help create a welcoming, consistent experience for brides and team members while supporting showroom goals and contributing to the growth of the team.

Requirements

  • At least three years of sales leadership experience in retail, luxury, or hospitality.
  • A track record of achieving sales goals and helping others improve through coaching.
  • Confidence using sales reports to identify trends, set priorities, and measure progress.
  • Clear communication, thoughtful problem-solving, and an encouraging yet accountable coaching style.
  • Strong organization and the ability to stay calm and present during busy appointments.
  • An interest in fashion and hospitality, with a commitment to making every bride and team member feel welcome.
  • Availability to work weekends, evenings, and peak business periods as needed.

Nice To Haves

  • Bridal or appointment-based selling experience.

Responsibilities

  • Guide daily appointment flow, assign appointments, and support stylists throughout the day, especially during peak hours.
  • Coach stylists to understand each bride’s vision, budget, and timeline, offer thoughtful recommendations, and confidently ask for the sale.
  • Style select appointments while balancing personal sales responsibilities with the needs of the floor.
  • Partner with the Showroom Manager on staffing needs, appointment scheduling, and daily priorities; when designated to lead in the manager’s absence, coordinate the sales floor within established policies and approval limits.
  • Help resolve appointment concerns with care and sound judgment, involving the Showroom Manager when additional support or approval is needed.
  • Observe appointments and give clear, timely feedback to help stylists strengthen their skills.
  • Lead daily huddles and regular coaching conversations to set priorities, recognize progress, and build accountability.
  • Support new stylist onboarding and ongoing education on gowns, accessories, product knowledge, and the LUV appointment process.
  • Identify development needs and partner with the Showroom Manager on performance improvement and team growth.
  • Drive progress toward showroom and individual sales goals, including conversion, average order value, and accessory sales.
  • Review daily and weekly results with the Showroom Manager, identify opportunities, and follow through on action plans.
  • Monitor appointment attendance and client satisfaction using established measures, and coach the team to improve preparation, follow-up, and service.
  • Maintain accurate order entry, appointment notes, client records, and follow-up.

Benefits

  • Competitive compensation with performance-based incentives.
  • Opportunities to contribute ideas, celebrate team success, and develop leadership skills.
  • Growth potential within a rapidly expanding national brand.
  • Access to exclusive training programs, leadership development, and mentorship.
  • Inclusive and supportive workplace and collaborative team culture.
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