Retail Product Strategy Manager

First United Bank•Plano, TX

About The Position

The Retail Product Strategy Manager shapes and executes retail banking product strategy for First United Bank, primarily helping customers progress in their Financial Well-Being Journey. This individual contributor translates customer insights, banker feedback, market trends, competitive intelligence, and performance data into practical strategies that improve customer outcomes and deliver value with speed, clarity, and personal service. The role connects customer insight, banker enablement, financial performance, risk awareness, and execution to bring simple, actionable banking solutions to market. It supports customers in managing everyday finances, building financial confidence, and Spending Life Wisely. The position works across the bank to strengthen relationships and improve product adoption and outcomes.

Requirements

Bachelor’s degree in Business, Finance, Strategy, Marketing, or a related field, or equivalent work experience.
At least 5 years of relevant experience in product strategy, product management, banking, financial services strategy, customer experience, or a related field; alternatively, at least 3 years of relevant experience with an MBA or advanced degree in business, finance, strategy, marketing, or a related field.
Strong understanding of banking products, including deposits, lending, payments, digital banking, account servicing, and customer financial wellness needs.
Demonstrated ability to translate customer insight, market trends, data, and business objectives into actionable product strategies.
Experience working cross-functionally to influence stakeholders, align priorities, and execute initiatives without direct reporting authority.
Ability to evaluate product performance, understand financial drivers, and connect product decisions to growth, profitability, customer experience, and P&L outcomes.
Strong communication, analytical, problem-solving, and presentation skills.
Strategic thinking and ability to connect customer needs, business economics, product design, and execution.
Strong horizontal leadership skills, including the ability to influence and align partners across functions and lines of business.
Customer-centered mindset and commitment to maintaining zero distance from customers through banker feedback, customer insights, and performance data.
Ability to operate as a general manager for product outcomes while remaining hands-on in analysis, planning, and execution.
Ability to simplify complex ideas into clear product positioning, banker guidance, and customer-facing value propositions.
Purpose-driven orientation and desire to help customers build financial confidence and Spend Life Wisely.

Nice To Haves

Experience with digital banking platforms, fintech partnerships, banking product innovation, or financial wellness solutions.
Understanding of pricing, profitability, balance growth, fee income, margin, and other banking performance levers.
Background in human-centered design, customer journey mapping, segmentation, or go-to-market strategy.

Responsibilities

Develop and manage retail product strategies aligned with First United’s purpose, customers’ Financial Well-Being Journey, and growth objectives.
Translate customer needs, banker feedback, market trends, competitive intelligence, and performance data into product recommendations, enhancements, and go-to-market strategies.
Support the full lifecycle of banking offerings, including concept development, business case support, launch planning, performance tracking, enhancement, and rationalization.
Create product and bundle strategies across deposits, lending, payments, digital capabilities, financial wellness tools, and value-added services.
Partner across the bank’s lines of business, including Retail, Treasury Management, and Lending, and with key support partners to deliver product initiatives and drive adoption.
Manage product performance across growth, adoption, profitability, customer lifetime value, customer experience, and P&L contribution.
Simplify product positioning so bankers can match solutions to customer needs and customers can understand the value of First United’s offerings.
Monitor product performance and customer outcomes; identify opportunities to improve adoption, retention, profitability, digital engagement, and financial well-being.
Partner with Marketing, Training, and frontline leaders to support product launches, communication, education, and field readiness.
Maintain a strong understanding of regulatory, operational, and risk considerations affecting retail banking products and services.
Adhere to First United policies and procedures and complete required annual compliance exams.
Perform other duties as assigned.