Retail & Omnichannel Shopper Marketing Lead

Whisker•Auburn Hills, MI

10h•Onsite

About The Position

Whisker is redefining what it means to live with cats—designing intelligent systems that remove friction, elevate the everyday, and celebrate the quiet brilliance of feline companionship. Today, Litter-Robot leads the category. Tomorrow, an entire ecosystem that expands what’s possible for cats and the people who love them. We believe the future is feline. And we’re imagining that future today. We work onsite 4+ days a week, with our team based in Auburn Hills, Michigan, and Juneau, Wisconsin. Our team of 700+ passionate pet people thrives on collaboration, innovation, and the occasional office cameo from a four-legged friend. Whisker Marketing We are building the world’s first great cat brand. Not simply a marketing function, but an engine of cultural change. Our work elevates cats and cat parents, rewrites the norms of pet culture, and expands the future of the category we created. We do this by operating full-stack—from deep consumer insight to breakthrough brand expression to world-class growth execution. And we’re just getting started.

Requirements

BA/BS in Marketing, Business, eCommerce, or related field
6+ years in shopper marketing, retail marketing, ecommerce, or omnichannel roles
Experience working with major retailers (e.g., PetSmart, Best Buy, Costco, Amazon)
Strong understanding of both physical retail and digital commerce environments
Experience optimizing PDPs, merchandising, and/or retail media
Analytical mindset with ability to connect retail performance to broader business outcomes
Ability to translate brand and DTC strategy into channel-specific execution
Strong cross-functional collaboration skills (Sales, Performance, Creative, Product)
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)

Responsibilities

Defines how retail environments (in-store, online, activation and tradeshow) function as extensions of the Whisker customer journey
Optimizes how customers discover, evaluate, and “experience” the product without traditional trial
Turns retail into a high-performing “showroom” consideration engine for in-store and DTC vs “point of sale
Translates DTC strategy, messaging, and learnings into retailer-specific execution across physical and digital channels
Ensures consistency while adapting to the nuances of each partner (PetSmart, Best Buy, Costco, Amazon, TikTok Shop, etc.)
Builds integrated plans that connect retail, digital, and owned channels into a unified experience
Owns how the product is presented across environments—from shelf presence and displays to PDPs and content modules
Develops experiences that reduce friction for a high-consideration purchase (education, comparison, proof, demonstration)
Continuously tests and improves how merchandising drives engagement and conversion
Partners with Performance to activate and optimize retail media (Amazon, retailer networks, emerging platforms)
Identifies and scales new commerce surfaces (e.g., TikTok Shop) as growth channels
Ensures retail platforms are not just endpoints, but active contributors to acquisition and demand generation
Defines best-in-class content strategies for retailer environments (PDPs, video, reviews, FAQs, comparison tools)
Optimizes for both algorithmic visibility (search within platforms) and human conversion
Brings a test-and-learn approach to improving conversion rates across all retail touchpoints
Acts as the marketing counterpart to Sales, ensuring retailer strategies are both compelling and executable
Equips partners with the tools, content, and experiences needed to effectively sell the product
Aligns on priorities, opportunities, and performance goals across national promo strategy and account strategies
Defines how success is measured across fragmented retail environments (sell-through, conversion, traffic, engagement)
Identifies insights across partners and apply learnings system-wide
Builds a continuous improvement loop across all retail surfaces
Will perform additional responsibilities when required