Retail Media Specialist

Acadia.io•Atlanta, GA

7d•Remote

About The Position

As a Retail Media Specialist, you will be vital in continuing our efforts as an industry leader by implementing best in-class retail media PPC and display strategies across Amazon, Walmart, Instacart, Target, Kroger, Chewy, Ulta and more. This role is one that is challenging and rewarding as you develop your Amazon PPC skills and stay up-to-date with new paid search features, leveraging Acadia’s industry leading position within the space. The successful candidate has an opportunity to develop an exciting career in a dynamic, growing digital marketing company. This position reports directly to a Retail Media Manager. A week in the life of a Retail Media Specialist captures: No-stress commuting. You work from home so your daily commute is only the amount of time it takes for you to walk into your home office or travel to your favorite coffee shop for a change of scenery. Advertising Optimization. You use our ad management software and native advertising dashboards to identify opportunities and optimize our clients’ advertising campaigns on a daily / weekly basis. You use additional third party software to perform keyword research and implement automated optimization tactics. Communication. Your work calendar has internal & client appointments to present the latest results, activities and planned tactics for the upcoming 90 days. You’ve gotten to the essence of clients’ needs and identified the ways Acadia can be their guide to achieving them. Collaboration. Acadia is a team of go-getters, innovators and industry experts. Over the week, you communicate with colleagues to exchange experiences, coordinate with team members who work on other aspects of the client business (brand protection, SEO, organic marketing) and define strategies that are aligned with one another. Innovation. You check out the competition to see what strategies they’re employing to drive growth. Reporting. You report to clients in your portfolio on a weekly / bi-weekly basis delivering the data but also the story behind the data, as well as next steps to improve performance further. Trends. You can quickly identify trends within the account you manage and take appropriate action to course correct. Thought Leadership. You contribute to the company owned blog, attend company hosted webinars and other live events where you share your latest views on Amazon advertising’s latest developments and opportunities. Before you know it, another week has come to a close and you go into the weekend energized knowing you’ve once again contributed to the growth and success of Acadia and the brands we support.

Requirements

Proven track record of ability in managing complex advertising campaigns with thousands of targeting options per account.
Ability to work in a collaborative team culture.
Ability to coordinate several projects simultaneously.
Ability to identify opportunities for clients’ growth, and new services for existing markets.
Quickly become comfortable articulating the value of Acadia to clients and prospects.
Representing company’s services while maintaining a deep client focus.
Lifelong learner with a strong drive for results.
Bachelor’s degree in business or marketing is preferred.
Advanced Microsoft Excel skills.
Ability to work well independently and be self-motivated.
Excellent analytical, oral and written communication skills.
Attention to detail while also having the ability to handle multiple priorities.
1+ years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads…) strongly preferred.
1+ years of experience with Amazon Advertising is required.

Responsibilities

Implementing best in-class retail media PPC and display strategies across Amazon, Walmart, Instacart, Target, Kroger, Chewy, Ulta and more.
Developing Amazon PPC skills and staying up-to-date with new paid search features.
Using ad management software and native advertising dashboards to identify opportunities and optimize clients’ advertising campaigns on a daily / weekly basis.
Using third-party software to perform keyword research and implement automated optimization tactics.
Communicating with clients to present results, activities, and planned tactics.
Collaborating with colleagues to exchange experiences and coordinate with team members working on other aspects of client business.
Monitoring competition to understand their growth strategies.
Reporting to clients on a weekly / bi-weekly basis, delivering data, insights, and next steps.
Identifying trends within accounts and taking appropriate action.
Contributing to the company blog, attending webinars, and sharing insights on Amazon advertising.