Retail Marketing Specialist

American Tire Distributors•Huntersville, NC

3d•Hybrid

About The Position

The Retail Marketing Specialist is responsible for recommending marketing and media tactics, managing dealer Ad Agreements, and maintaining customers' advertising budgets and co-op accruals. This role serves as the primary resource for RAMs regarding marketing programs, promotions, and local and regional marketing strategies for franchisees. The Retail Marketing Specialist also supports the Marketing team by advising on strategies and media options based on business objectives, investment levels, and co-op allocation, providing final media schedules, and managing the initial planning of local media based on business objectives.

Requirements

Bachelor’s degree
2 years of related experience preferred
Communicates Effectively
Customer & Market Analysis
Decision Quality
Data Collection and Analysis
Data Control
Ensures Accountability
Manages Complexity
Nimble Learning
Plans & Aligns
Planning & Organizing
Presentation Skills
Review and Reporting
Tech Savvy
Verbal Communication
Business Insights
Action Planning
Resourcefulness
Contract Management
Collaboration
Customer-Focused

Responsibilities

Act as the first call resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements.
Allocate annual and monthly budgets across marketing tactics/vendors for an optimal marketing mix within the approved budget.
Collaborate with the Marketing team to purchase media, resolving terms and conditions.
Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media.
Demonstrate the value of each media plan through reach, frequency, and gross impressions.
Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services.
Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions.
Perform regular audits of actual media performance vs. projected ratings.
Provide team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives.
Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market.
Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies.