Retail Marketing Specialist

Good Day Farm•New Orleans, LA

8d•Onsite

About The Position

We are seeking a high-energy Retail Marketing Specialist to lead and execute local marketing initiatives across six cannabis dispensary locations in New Orleans and the surrounding Louisiana areas. This role is ideal for a growth-oriented professional who thrives in the field and is eager to take hands-on ownership of regional brand success. You will serve as a key brand ambassador in the market, bringing campaigns to life, cultivating local relationships, and driving measurable results at the store level.

Requirements

1–3 years of marketing experience (backgrounds in retail, hospitality, or events are a plus).
A proactive self-starter who takes initiative and thrives with autonomy.
Comfortable working frequently in the field and traveling between locations.
Highly organized and adaptable in a fast-paced, evolving environment.
An excellent communicator capable of building rapport quickly and representing the brand with professionalism.
Motivated by tangible results and dynamic, high-energy work settings.
Flexible and willing to work evenings and weekends as required for events or activations.
Proficient in social media platforms and digital engagement.
Candidates must reside locally or be willing to relocate to the New Orleans market.

Nice To Haves

backgrounds in retail, hospitality, or events are a plus

Responsibilities

Execute local marketing initiatives designed to drive foot traffic, brand awareness, and patient growth across all locations.
Serve as the boots-on-the-ground brand representative, overseeing event setups, supporting activations, and ensuring seamless execution.
Coordinate street team efforts, pop-up events, and community partnerships from conception through completion.
Build and maintain strong relationships with local businesses, vendors, and community stakeholders.
Support store openings, seasonal promotions, and day-to-day in-market marketing needs.
Collaborate closely with internal teams to ensure all regional campaigns are executed accurately and effectively.
Identify and propose out-of-home (OOH) advertising opportunities to the regional brand and marketing leadership.
Monitor performance trends, sharing insights and proactive ideas to continuously improve results.
Ensure all marketing activities remain fully compliant with state and local cannabis regulations.