Marketing - Retail Marketing Manager

Clarks•Needham, MA

19h

About The Position

RETAIL MARKETING MANAGER Develops the necessary strategies and programs required to attract and engage consumers, reach/exceed financial goals and build the Clarks brand by driving traffic, revenue and maximizing efficiencies within the retail marketing channel. Plan, execute and evaluate the effectiveness of marketing programs to deliver revenue growth and exceptional consumer experience. The successful individual will possess the following characteristics: clear and concise communication skills, strong attention-to-detail and ability to manage a project from inception to completion, and a can-do attitude. Individual should look for ways to bring fresh ideas to retail marketing to excite consumers and drive consistent traffic to our owned and operated stores.

Requirements

Strong and effective creative project management and ability to lead and direct internal and external resources
Clearly demonstrated ability to organize and deliver time sensitive projects independently
Budget management and demonstrated ability to work within budget parameters to deliver projects on or under-budget
Proficient in Microsoft Office (Word/Excel/PowerPoint).
Excellent verbal and written communication skills (proven ability to manage up and across a matrixed org)
Ability to manage time and multiple priorities
Ability to think through options and make recommendations
Inquisitive mind and drive to continuously improve on past results
Stay up to date on new marketing trends and technologies and have a pulse on the competitive landscape
Self-motivated
Must be detail-oriented
Clear communication and presentation skills
Strategic thinker/problem-solver

Responsibilities

Partner with the Director of Marketing and VP of Retail to develop and activate the retail marketing strategy.
Develop programs to drive traffic and sales to Clarks Americas full-price and outlet stores with a focus on digital tactics.
Look for ways to incentivize our loyal Clarks consumers through our in-store loyalty program. Develop programs to reach our existing consumer while also attracting new consumers for future growth opportunity.
Own and drive the regional trade planning calendar by partnering with functional input teams and incorporating global and regional direction.
Collaborate with BU Marketing and Global Marketing counterparts to ensure Americas retail needs are considered in development of creative assets.
Develop and manage the monthly in-store communication package to support campaign activation, visual marketing direction and sales opportunities.
Develop and deliver direct retail marketing campaign programming, creative brief and communications on time and with excellence.
Collaborate with ecommerce/digital marketing to deliver cohesive and coordinated consumer communication and promotional strategies and tactics.
Develop, execute, optimize and evaluate mall/local/store marketing opportunities ensuring they fall within financial budgets.
Coordinate with retail operations & merchandising teams to deliver effective field communication & direction seeking continuous improvement opportunities and ensure brand and product stories come to life in retail stores.
Ensure annual budget is adhered to and look for opportunities to optimize budget and maximize ROI.
Balance brand marketing and commercial marketing messages to ensure we drive sales while also moving the brand forward.
Report out on performance of Retail Marketing initiatives to leadership.
Visual Marketing
Direct Mail/Loyalty
Traffic-driving