Retail Marketing Coordinator

The Gardeners Center•Darien, CT

100d•Onsite

About The Position

We help people feel more comfortable with plants — whether they’re just starting out or have been gardening for years. We’re a community-driven garden center where plants are more than products, and our growth depends on sharing real, in-store content that blends clear product information with honest storytelling. This is a hybrid floor + desk role. You’ll spend part of your time on the sales floor photographing real products and talking with customers, and part of your time at the computer editing, uploading, and publishing content across our website, email, blog, and social. This is a part-time, execution-focused role with a marketing mindset. You will help implement content and campaigns across Shopify, email, blog, and social using strong product visuals and simple, honest storytelling. Overall growth strategy and targets are owned by the Owner. This role requires interacting with customers to understand who they are, what they’re buying, and what they care about. If you’re comfortable appearing in occasional in-store video content, that’s a big plus.

Requirements

Product photography portfolio (required)
Writing samples or social/blog examples showing storytelling ability
Canva proficiency
Shopify experience
Able to independently edit both photo and video for web, email, and social
Comfortable reviewing basic performance metrics
On-site availability including weekends

Nice To Haves

Has real product photography experience in retail environments
Is a strong writer and storyteller — not just a designer
Takes creative initiative — notices what should be photographed and captures it without being asked
Collaborates easily with the team to surface stories, products, and moments worth sharing
Comfortable managing a small but real website — not just posting to social
Thinks in systems and checklists, not just creativity
Notices what’s broken and fixes it without being asked
Comfortable talking with customers and appearing on camera when helpful
Enjoys moving between hands-on floor work and focused computer time
Organized, reliable, and able to work independently
Comfortable appearing in occasional in-store video content

Responsibilities

Maintain product accuracy across the website so online customers see what’s actually in the store
Own the weekly content workflow — shot lists, upload schedule, and content handoff
Create and manage a marketing calendar that connects website updates, email, blog, and social into a single omnichannel plan
Keep Shopify, email, blog, and social visually consistent and up to date
Flag outdated products, missing photos, or content gaps proactively
Ensure all content follows a consistent omnichannel approach so branding, messaging, and product focus carry seamlessly across in-store displays, website, email, blog, and social
Shoot clean, accurate product photos using a smartphone or DSLR
Produce high-volume retail product photography (not styled shoots)
Capture everyday moments that show how people really use plants
Write warm, clear captions and short product stories
Photograph all inventory — plants, soil, fertilizer, pots, tools
Edit photos using Lightroom, Snapseed, or Canva
Name, organize, and upload files correctly for e-commerce use
Upload and maintain product listings in Shopify
Create short-form video (Reels / TikTok)
Build visually clean, story-driven email content in Klaviyo
Write simple blog articles tied to seasonal plants and in-store activity
Create graphics using Canva or similar
Maintain weekly shot lists and a seasonal content calendar
Design and produce simple in-store signage, shelf talkers, and printed materials that support seasonal merchandising and promotions