Retail Marketing Coordinator

Southern Tide•Greenville, SC

8d•Onsite

About The Position

Southern Tide, LLC is seeking a Retail Marketing Coordinator for an in-person position at their corporate office in Greenville, SC. This role is responsible for implementing and tracking assigned marketing promotional initiatives within full-price stores. The coordinator will serve as a liaison to the stores, providing support for marketing opportunities and promotional strategies, as well as assisting with broader retail initiatives. The company emphasizes a coastal lifestyle through premium products, experiences, and service, and offers competitive benefits.

Requirements

Bachelors degree in Marketing, related field preferred, or equivalent and relevant work experience.
Generally, 1+ years’ experience with wholesale/retail marketing or creative environment.
Strong organizational and project management skills.
Previous experience with event planning.
Ability to project plan including scope through implementation.
Strong attention to detail with excellent time management skills.
Appreciation for teamwork and collaboration with cross-functional teams.
Ability to multitask and work well under pressure in a changing environment.
Strong communication skills (oral and written).
Positive, motivated outlook, eager to make a difference.

Responsibilities

Assist in the development and execution of assigned retail marketing initiatives.
Manage budget for assigned projects.
Support all retail promotions through various marketing methods.
Develop, present, and execute new store marketing plans.
Process retail marketing event template requests promptly.
Maintain frequent communication with stores to address marketing needs.
Conduct retail store visits to ensure marketing materials are relevant and properly executed.
Process invoices and track budgets for assigned and requested non-assigned projects.
Pull and track results for all store events and promotions.
Contribute to best practices for training field staff on marketing execution.
Manage the retail marketing calendar and input results.
Manage timelines and communicate necessary details for all retail-related needs to the Creative Team.
Contribute creative ideas and solutions for marketing opportunities and events.
Update monthly all mall websites with relevant product/promotional content for stores and their online profiles.
Act as a social media liaison for openings, events, and other marketing topics.
Execute additional projects as needed for retail.
Assist with the distribution of retail marketing materials.
Manage the print calendar and ensure adherence to deadlines by all involved parties.
Manage communication with print vendors for seasonal print initiatives.
Manage pre/post planning operations and logistics for all seasonal launch meetings and trade shows, ensuring tradeshows are equipped with required setup materials.
Provide onsite support as needed for tradeshows.
Travel and assist with various retail events, including but not limited to retail pop-ups, grand openings, and marketing activations.