Retail General Manager - University of Wisconsin Team Store

Fanatics CommerceMadison, WI
Onsite

About The Position

The General Manager is responsible for the overall success of assigned retail location(s), including sales performance, profitability, fan engagement, promotional execution, special events, and day-to-day operations. Reporting to the Regional Director, the General Manager works a rotating full-time schedule, including days, nights, weekends, holidays, game days, and extended hours during special events as business needs require. The General Manager delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Requirements

  • Minimum 5 years of retail management experience, preferably in a flagship, high-volume, or high-profile retail environment.
  • Proven experience leading and developing teams of both exempt and non-exempt employees.
  • Strong retail business acumen, including financial management, budgeting, and P&L accountability.
  • Demonstrated ability to identify business trends and partner cross-functionally to develop and execute strategies that drive sales, profitability, and operational results.
  • Strong understanding of consumer and fan behavior, with the ability to align business decisions to market trends and customer needs.
  • Commitment to fostering an inclusive workplace culture that supports employee development, engagement, and constructive conflict resolution.

Responsibilities

  • Serves as the primary liaison between Team Partners and Fanatics business partners, ensuring effective communication, alignment, and issue resolution.
  • Builds strong cross-functional partnerships to drive alignment, collaboration, and business results.
  • Develops and presents business strategies and performance updates to Retail Leadership, Team Partners, and cross-functional business partners.
  • Recruits, develops, and retains high-performing talent while fostering a culture of accountability, engagement, and inclusion.
  • Creates and maintains succession plans in partnership with Human Resources and the Regional Director to support talent development and organizational growth.
  • Provides ongoing coaching, feedback, and performance management to maximize individual and team effectiveness.
  • Sets and maintains the highest standards of fan experience, ensuring every interaction reflects the Fanatics brand and strengthens fan loyalty.
  • Leverages customer feedback, business insights, and market trends to continuously enhance the fan experience and drive engagement.
  • Champions an inclusive workplace where diversity, equity, and individual differences are valued and leveraged to achieve business goals.
  • Ensures effective leadership coverage by appropriately delegating Manager on Duty responsibilities and empowering leadership team members.
  • Analyzes key performance indicators, operational metrics, and P&L results to identify opportunities, mitigate risks, and implement initiatives that improve performance.
  • Leverages data and automation to identify business trends and continuously improve operational efficiency and fan outcomes.
  • Embeds Fanatics values into daily operations, decision-making, and team leadership practices.
  • Develops and executes strategic plans that support company objectives and business growth.
  • Drives operational excellence across assigned retail location(s), maintaining accountability for sales performance, profitability, and day-to-day operations.
  • Identifies and acts on business opportunities by analyzing financial results, operational metrics, and market trends.
  • Provides insights on sales performance, operational efficiency, inventory productivity, and fan feedback to Retail Leadership and business partners.
  • Manages a rotating full-time schedule, including days, nights, weekends, holidays, game days, and extended hours to meet business needs.
  • Apply AI and technology to improve efficiency, quality, and outcomes.
  • Use data and digital tools to inform decisions and enhance performance.
  • Demonstrate curiosity and adaptability in adopting new technologies and ways of working.
  • Contribute to a culture of innovation and continuous improvement.
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