Retail Channel Marketing Specialist (Korean Bilingual)

SBT Global•Irvine, CA

1d•Onsite

About The Position

We are seeking a highly organized and performance-driven Retail Channel Marketing Specialist to support retail and distribution channel growth across North America. This role will focus on executing channel-specific marketing programs that drive sell-through, retail visibility, and promotional performance. The ideal candidate understands how to translate brand strategy into retail activation and measurable results.

Requirements

Korean/English Bilingual
Bachelor’s degree in Marketing, Business, or related field
2–4 years experience in channel marketing, trade marketing, or retail marketing
Strong Excel and reporting skills
Experience with retail promotional programs
Highly organized with strong project management ability
Strong communication and collaboration skills

Nice To Haves

Experience managing retail partners such as Ulta Beauty, Target, Sephora, Costco, or other national retailers are preferred.
Experience in Beauty, Skincare, or CPG preferred
Knowledge of sell-in vs. sell-through dynamics
Experience with retail media platforms
Familiarity with trade spend management

Responsibilities

Lead & support execution of retail marketing initiatives across key retail partners including Ulta, Target, Costco, specialty beauty, and grocery channels.
Coordinate in-store promotions, endcaps, and secondary placements.
Manage promotional calendars and ensure timely execution.
Assist in retail media coordination (Ulta Media, Target Roundel, Amazon Ads, etc.).
Serve as key marketing contact for assigned retail accounts, ensuring alignment between brand objectives, retailer requirements, and commercial goals.
Monitor retailer trends, competitive activity, and category performance to identify opportunities for growth.
Track and manage TPDs, markdown programs, and co-op initiatives.
Support retailer line reviews with marketing decks and performance insights.
Coordinate promotional forecasting with Sales and Operations teams.
Monitor trade spend ROI and effectiveness.
Align digital campaigns with retail launch timelines.
Coordinate with creative teams for channel-specific assets.
Ensure brand consistency across all retail touchpoints.
Support influencer or paid media activations tied to retail events.
Track sell-through lift during promotional periods.
Prepare weekly/monthly channel performance reports.
Analyze campaign performance and provide optimization recommendations.
Support executive-level reporting for key accounts.
Work closely with Sales, Operations, and Finance to ensure smooth execution.
Coordinate with brand partners for product updates and marketing alignment.
Assist in inventory planning alignment for major campaigns.