Retail Broker Manager

Swisher•Austin, TX

2h•Hybrid

About The Position

The Retail Broker Manager supports the execution of Swisher’s sales, merchandising, and marketing initiatives through effective management of regional broker partners. This role ensures consistent field execution across assigned territories by aligning broker activities with company objectives, optimizing performance, and driving sales growth within retail outlets.

Requirements

7+ years of progressive experience in field sales, broker management, or retail execution leadership
Demonstrated success managing broker or third-party field sales organizations, with accountability for execution and performance results.
Strong understanding of retail operations, merchandising principles, and distribution dynamics within convenience and independent channels.
Proven ability to analyze field data and scorecard metrics to identify trends, assess ROI, and recommend corrective actions.
Excellent communication, relationship management, and influencing skills across internal and external partners.
Proficiency in Microsoft Office Suite, CRM tools, and sales reporting platforms.
Ability to travel daily within assigned territory (occasional overnight travel may be required).
Valid driver’s license.

Nice To Haves

Experience leading regional broker networks across multi-state territories.
Familiarity with category management principles and retail insights to enhance field execution.
Strong business acumen with a track record of driving performance improvement through structured accountability and collaboration.
Advanced proficiency in data visualization or sales analytics tools (Power BI, Tableau).

Responsibilities

Serve as the primary liaison between Swisher and assigned regional broker teams to ensure alignment on sales, merchandising, and promotional priorities.
Execute broker management plans that translate corporate and regional sales strategies into in-store execution and measurable performance outcomes.
Monitor and evaluate broker performance against defined KPIs, including distribution, display share, product freshness, and retail compliance.
Partner with Regional Retail Directors to synchronize field activities, trade investments, and merchandising execution across markets.
Support the sell-in and execution of new product launches, retail displays, and category initiatives that strengthen visibility and drive incremental sales.
Develop and maintain territory-level scorecards to track broker performance, identify gaps, and recommend action plans for improvement.
Conduct regular field visits and market audits with broker representatives to verify retail standards, promotional compliance, and execution excellence.
Deliver insights and performance updates to internal stakeholders on regional trends, retail opportunities, and competitive activity.
Collaborate cross-functionally with Category Management, Trade Marketing, and Sales teams to ensure local alignment with national retail programs.
Foster broker capability development through coaching, performance feedback, and reinforcement of execution best practices.
Support annual business reviews with broker agencies and regional retail leadership to evaluate performance and establish forward-looking objectives.