Retail Brand Manager, Accessories

Apple • Cupertino, CA

13d

About The Position

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values. At Apple, every detail of the in-store experience reflects our commitment to simplicity, craft, and connection. As a Retail Brand Manager, you will help define how Apple-branded, Beats, and third-party accessories come to life across our stores. This is a role for someone who thinks strategically, builds trusted partnerships, and executes with precision.

Requirements

• 7 years of experience in consumer marketing, retail strategy, or brand management with leading global brands in multi-channel environments
• Strong cross-functional collaboration skills with a track record of driving alignment across diverse teams and stakeholders
• Experience developing integrated retail or marketing strategies with measurable business impact
• Proven ability to build a strategy, earn executive alignment, and manage programs from concept through execution and readout
• Passion for Apple products and a deep appreciation for the retail customer experience

Nice To Haves

• Experience working at the intersection of brand and retail, with the ability to represent both perspectives and build trust across teams
• Comfortable leading strategic conversations with a wide range of partners, across disciplines and levels of the organization
• Strong analytical skills, with the ability to identify opportunities, act on data, and drive meaningful improvement
• Creative problem-solver with a thoughtful approach to building customer experiences and campaigns that are both strategic and memorable
• Highly organized, with the ability to manage multiple projects simultaneously under tight deadlines
• A collaborative teammate who advocates for doing what is right and brings others along in the process
• Demonstrates Apple's values in daily work, fostering an environment where differences are respected and curiosity is encouraged

Responsibilities

• Shape the end-to-end accessory experience in Apple Retail, bringing Apple-branded, Beats, and third-party products together into a unified, customer-first presentation that is clear, compelling, and intentional.
• Own seasonal strategy and execution.
• Drive accessory attach and conversion programs.
• Build the cross-functional relationships needed to deliver results at scale.
• Develop a deep understanding of the Beats brand, its product roadmap, and its retail opportunity.
• Ensure Beats has a consistent, resonant narrative across every retail touchpoint — from concept through launch and beyond, covering creative briefs and visual merchandising to team member training and product launches.
• Support performance reporting cadences that transform data into insight, keeping stakeholders aligned and strategies sharp.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed