Retail Associate Marketing Manager, Global M&M’S Retail

Mars•Chicago, IL

9d•$79,280 - $109,010•Onsite

About The Position

The M&M’S Retail Associate Marketing Manager will play a critical role in positioning the M&M’S Retail Stores as the heart of the M&M’S brand experience. This dynamic role blends brand marketing with cross-functional collaboration, media plan execution, and in-store activation to connect with our guests in meaningful ways. You will be responsible for translating our brand strategy into exciting, traffic-driving activities for our stores around the world.

Requirements

Bachelor's degree required
2+ years of Marketing work experience, ideally in Branded Retail
Strong communication skills (oral, written, listening), including the ability to give effective presentations to all levels of management.
High levels of interpersonal skills, specifically influencing without direct authority, resolving conflict, and creative problem-solving.
Proven analytic skills are a must, including comfort with mining and analyzing data to develop clear and actionable conclusions.
Work experience within CPG or Retail industries

Nice To Haves

MBA preferred

Responsibilities

Understand how to translate the M&M’S Brand Strategy into traffic-driving activities for our M&M’S Stores globally, including creating marketing plans to increase awareness of store locations, signature in-store experiences, and new merchandise offerings.
Partner with retail media and creative agency teams to develop multi-dimensional support plans behind key retail activations and seasonal moments.
Understand marketing plan performance and offer recommendations to increase the effectiveness of plans and identify new opportunities for growth.
Manage marketing spend, including budget tracking, financial management, and the raising and processing of Purchase Orders (POs).
Develop and present regular reports on marketing performance, highlighting key metrics, learnings, and opportunities for optimization.
Partner with Human Intelligence to leverage guest data and brand insights to better optimize marketing plans.
Represent marketing within cross-functional teams against the development and deployment of key brand initiatives and marketing of new product launches.
Stay ahead of emerging retail marketing trends, competitor moves, and market shifts to identify growth opportunities and respond proactively.