Retail Activations and Partnerships Manager

Summit Golf Brands•,

5d•Onsite

About The Position

Summit Golf Brands is focused on providing the green grass channel superior product, unique decoration methods and unparalleled customer service across multiple brands. It is the company behind three of the golf industry's leading apparel brands: B. Draddy, Fairway & Greene, and Zero Restriction. As the Retail Activations & Partnerships Manager, this person will be responsible for bringing the company's most important client relationships to life. Serving as the day-to-day steward of these partnerships, this individual will own the full execution of activations, including visual merchandising, on-site presence, content creation, and storytelling. This person will also play a central role in managing our mobile activation program, including new concepts and supporting the sales and planning efforts behind the B. Draddy Camper. The ideal candidate is an organized, creative, and detail-oriented brand enthusiast who thrives in the field, thinks visually, and has a genuine passion for lifestyle, golf, and the outdoor luxury space.

Requirements

3+ years of experience in brand activations, experiential marketing, retail/visual merchandising, or a closely related field
Demonstrated ability to execute flawless, detail-oriented activations and events
Strong visual eye and hands-on experience with merchandising, display, and brand environments
Proficiency in content creation, comfortable operating a camera or iPhone to capture high-quality photo and video content in the field
Familiarity with social media platforms and content best practices (Instagram, TikTok, etc.)
Excellent project management and organizational skills, able to manage multiple workstreams simultaneously
Strong communicator with the ability to build and maintain positive relationships with external partners and internal stakeholders
Self-starter mentality with a willingness to roll up your sleeves and get things done on-site
Ability and willingness to travel regularly to partner locations and activation markets

Nice To Haves

Passion for golf, lifestyle brands, and the outdoor/sporting goods space is a strong plus

Responsibilities

Serve as the liaison between the Sr. Account Executive and the client to support SGB's signature brand partnerships
Manage the full activation calendar for each partner, coordinating timing, logistics, deliverables, and on-site execution
Ensure all activations are delivered on-brand, on-time, and in alignment with partner expectations and brand standards
Build and maintain strong relationships with key partner stakeholders to maximize long-term value and collaboration opportunities
Lead all visual merchandising efforts across partner locations and activation environments, the primary function of the role
Design, set up, and maintain compelling product displays that reflect the brand's aesthetic, drive consumer engagement, and support sell-through
Develop and maintain merchandising standards and playbooks for each partner's location to ensure consistency across all touchpoints
Conduct regular site visits to audit merchandise presentations and proactively identify opportunities to elevate the in-store or on-property experience
Collaborate with internal creative and product teams to translate seasonal stories into compelling physical environments
Drive original content creation at partner locations and activations, capturing photo and video assets for use across social, digital, and marketing channels
Develop a consistent content capture strategy for each partnership that highlights the brand lifestyle, product, and unique partner environments
Collaborate with the marketing team to deliver timely, on-brand assets that support campaign calendars and partnership storytelling
Identify and help coordinate influencer or ambassador opportunities within partnership settings
Play a lead role in the conception, planning, and launch of new mobile activations
Manage all operational and logistical components of the mobile activation, including scheduling, routing, setup, breakdown, and brand presentation
Develop activations that create memorable consumer touchpoints, drive product trial and awareness, and support sell-through goals
Track performance metrics, gather consumer feedback, and continuously optimize the mobile experience
Support the strategic planning and execution of the B. Draddy Camper initiative
Assist in scheduling, routing, and coordinating appearances at events, partner locations, and key consumer moments
Help drive on-site sales and consumer engagement through compelling storytelling, product knowledge, and brand enthusiasm
Collaborate cross-functionally with the sales team to identify high-value events and market opportunities