Manager, Marketing & Brand Activations

Nashville Predators•Nashville, TN

1d•Onsite

About The Position

The Marketing & Brand Activations Manager is responsible for supporting the team’s brand activations, grassroots initiatives and promotional efforts to enhance awareness and deliver a brand experience that exceeds consumer expectations. This position is heavily focused on grassroots marketing and brand activations that support the objectives and goals of the organization. Candidate must have a professional attitude, a strong attention to detail and have the ability to work flexible hours, including mornings, evenings and weekends, as required.

Requirements

B.A. Degree in marketing or related field.
Three (3) to five (5) years marketing or related experience.
Excellent communicator with strong writing and editing skills.
Proactive planner with a sense of urgency, creativity, style and attention to detail.
Experience in multitasking with multiple time-intensive projects.
Perform under tight deadlines thinking clearly under pressure.
Must be detail-oriented and organized.
The ability to work well and collaborate with people in a team environment.
Must possess a professional attitude and a desire to learn from a talented team.
As a condition of employment, qualified applicant will be subject to a background check, including a criminal history check, driving history, previous employment verification and character references.
Possess a valid driver’s license, possess a suitable driving history and be insurable by Club’s insurance carrier.

Nice To Haves

Previous grassroots marketing or fan engagement experience preferred.

Responsibilities

Drive strategy, execution and measurement of Nashville Predators fan engagement initiatives
Manage Marketing Coordinators, including but not limited to the following functions: training, developing, coaching, counseling and issuing consistent and routine feedback and guidance.
Coordinate and execute promotional activity with internal groups (Youth Marketing/Fan Development, Ford Ice Center, Ticket Sales, Sponsorship, Broadcasting, Event Presentation, Bridgestone Arena) and external partners (traditional/non-traditional media outlets, community organizations).
Coordinate and execute game theme nights, fan engagement opportunities and giveaways throughout the season.
Develop strategy, creative and manage ordering for all promotional items, including grassroots giveaways, game night giveaways and member gifting.
Oversee grassroots marketing initiatives and staff including community engagement events, watch parties, plaza parties and school visits.
Provide leadership & support for Kids Club, Preds & Pixels, and Street Team
Provide leadership & support for Ford Ice Center marketing
Support business analytics department and Marketing Director in data collection/post-promotion analysis to gauge ROI of campaigns and help guide future decisions.
Manage art, print and production requests and approvals with Creative Department in timely manner.
Work closely to support internal marketing team and agency on execution of special projects, including promotional opportunities with Bridgestone Arena, grassroots initiatives, events, video shoots and more.
Perform other duties as assigned.