Resort Sales Manager - Shangri La Resort + Golf Club

Shangri-La•Bernice, OK

About The Position

The Resort Sales Manager drives revenue growth through proactive solicitation, development, and management of business opportunities aligned with the resort’s strategic goals. The role generates new business, cultivates existing client relationships, and maximizes market share across assigned segments, including Business Travel, Corporate, Leisure, Incentive, and Association Groups. Working closely with the Director of Sales, the Resort Sales Manager serves as a brand ambassador for Shangri-La Resort, building client relationships and delivering exceptional service and memorable experiences consistent with the resort’s commitment to excellence.

Requirements

High school diploma or equivalent.
Strong sales, negotiation, and relationship-building skills.
Ability to prospect, qualify, present, negotiate, and close business opportunities.
Excellent verbal, written, and presentation skills.
Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
Self-motivated, with the ability to work independently and collaboratively.
Strong analytical skills and ability to interpret market data and sales reports.
Ability to pass a background check.

Nice To Haves

Bachelor’s degree in Hospitality, Business, Marketing, or a related field.
At least 2 years of hotel, resort, hospitality, or related sales experience.
Experience selling group, corporate, leisure, or business travel segments.
Knowledge of the local market and hospitality industry trends.
Proficiency in Microsoft Office Suite and hotel sales systems, including Agilysys Versa and Knowland.

Responsibilities

Achieve assigned sales goals, revenue targets, and prospecting activity objectives.
Identify, solicit, and secure new business through direct sales, networking, referrals, and industry relationships.
Develop and maintain a sales pipeline to support short- and long-term revenue growth.
Conduct sales calls, client meetings, site inspections, resort tours, and presentations.
Negotiate contracts and agreements in accordance with company policies and pricing strategies.
Collaborate with the Director of Sales to execute strategies that increase occupancy, group business, and overall resort revenue.
Maintain relationships with existing accounts to maximize repeat business and client loyalty.
Communicate with clients to understand their needs, identify opportunities, and ensure exceptional service.
Maintain visibility in the local business community and relevant industry organizations to promote the resort and generate business.
Monitor market trends, competitor activity, and industry developments, and use market intelligence to recommend targeted sales strategies.
Participate in sales blitzes, trade shows, networking events, and promotional activities.
Maintain accurate client records, sales activity reports, forecasts, and account information in company systems.
Maintain working knowledge of resort facilities, amenities, services, operational procedures, and menu development.
Attend and participate in sales meetings, departmental meetings, and training sessions.
Collaborate with culinary, banquets, events, Operations, Reservations, Catering, and other departments to meet client expectations and support event execution.
Sell resort outlets and revenue centers, including golf, rooms, meeting and conference spaces, food and beverage venues, outdoor areas, marina, and membership programs.
Participate in creating marketing campaigns and initiatives.
Demonstrate Shangri-La’s service standards and hospitality culture, foster positive relationships, and follow company policies and professional conduct expectations.
Perform other duties assigned by the Director of Sales or General Manager.