Residential Marketing Manager

Renewal by Andersen of Central Virginia•Roanoke, VA

2d•$65,000 - $70,000•Hybrid

About The Position

Renewal by Andersen, the full-service replacement division of Andersen Windows, is seeking a driven, people-first leader to manage and grow its residential marketing team. This role operates in a fast-paced, high-energy environment where success is built on strong leadership, accountability, and a commitment to winning as a team. The ideal candidate thrives in sales, enjoys developing people, and is not afraid to lead from the front, making an immediate impact and growing their career. The company culture emphasizes investing in people, developing leaders, fostering team accountability, and promoting diversity and inclusion. The Residential Marketing Manager will own and build a high-performing canvassing team that generates qualified leads through door-to-door marketing. This is a hands-on role requiring active participation in the field, coaching, training, and leading by example, combining sales expertise, leadership skills, and execution to drive results and develop future leaders.

Requirements

3+ years of leadership experience managing teams
Valid driver's license with clean driving record
Strong communication and coaching skills
Ability to balance strategy with hands-on execution
Proficiency in Microsoft Office (Excel, Word, PowerPoint preferred)
Proven sales leader with 3+ years managing teams in a high-performance environment
Comfortable working in the field daily, not just behind a desk
Strong understanding of sales processes, scripts, and closing techniques
Data-driven mindset-able to analyze performance and adjust strategy
High energy, competitive, and results-oriented
The desire to learn Door-to-Door Marketing.

Nice To Haves

Passion for coaching, mentoring, and developing people

Responsibilities

Actively participate in door-to-door canvassing to master the process and set the standard.
Train and coach team members in the field through real-time development and role modeling.
Demonstrate and reinforce winning scripts, techniques, and customer engagement strategies.
Train and develop Team Leads and canvassers into high-performing sales professionals.
Deliver ongoing coaching, role-play sessions, and performance feedback.
Create a culture of accountability, energy, and results.
Execute door-to-door marketing strategies that consistently generate qualified leads.
Monitor team performance and adjust tactics to maximize conversion and efficiency.
Ensure a world-class customer experience at every interaction.
Manage day-to-day canvassing operations including scheduling, routing, and logistics.
Track performance metrics, analyze trends, and optimize results.
Oversee lead validation, reporting, and data accuracy.
Develop short- and long-term strategies to grow your market.
Collaborate with marketing leadership on go-to-market strategies.
Own your market's canvassing budget and performance outcomes.
Provide regular updates and insights to senior leadership.