Research & Insights Analyst

Zenni Optical•Novato, CA

2d•$108,600 - $135,700•Hybrid

About The Position

Zenni’s Research Team is looking for a Research & Insights Analyst to be the team’s dedicated analytical specialist. You will own the quantitative methods, statistical rigor, and data-driven insights that inform decision-making across the organization — from audience strategy to product development and marketing. This role reports to the Sr. Director, Product Marketing & Research and partners cross-functionally with Data Engineering, AI/ML, Marketing, Product, Brand, Merchandising, CRM, and the Executive Team. If based in the Bay Area, this role requires occasional in-office presence.

Requirements

4–7 years of experience in quantitative research, consumer insights, market research, or applied analytics
Strong foundation in statistical methods (e.g., hypothesis testing, regression, cluster analysis, bootstrapping, effect size measurement)
Proficiency with survey platforms (e.g., Qualtrics) and statistical tools (e.g., R, Python, SPSS)
Ability to communicate quantitative findings clearly to non-technical audiences
Bachelor’s degree in a quantitative discipline; Master’s or PhD preferred

Nice To Haves

Experience with audience segmentation or persona development at scale
Familiarity with pricing research methodologies (e.g., conjoint, Van Westendorp)
Background in e-commerce, DTC, retail, or consumer products
Experience with digital analytics platforms (e.g., ContentSquare, Google Analytics)
Bay Area-based candidates are preferred!

Responsibilities

Conduct quantitative consumer research, e.g., design surveys, AB testing, develop sampling strategies, and conduct statistical analyses that drive strategic decisions
Own audience segmentation and persona development, including data modeling, behavioral clustering, and ongoing validation
Conduct pricing, revenue, and product performance analytics to highlight opportunities for growth
Translate and present complex data into clear, actionable insights and recommendations for both technical and non-technical stakeholders
Serve as the team’s methodological authority on all quantitative research, ensuring rigor, validity, and reproducibility
Collaborate with Data Engineering, AI/ML, Paid Marketing and Finance to connect research insights with internal datasets to identify research topics
Contribute to the team’s research roadmap and support cross-functional ad hoc requests

Benefits

Annual Bonus Program
Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
Basic Life and AD&D with option for additional voluntary coverage
Short and long term disability coverage
401k with up to 4% match
EAP and Spring Health that gives you and dependents access to free therapy and coaching
Free access for you and your family to our digital wellness platform - Wellness Coach
Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
Family forming & fertility support and services through Maven
Annual Zenni Gift Card - to use towards our products!