Research and Analytics Specialist (Marketing)

Metropolitan Detroit Convention & Visitors • Detroit, MI

4d • Hybrid

About The Position

This position provides project management in the creation, implementation, and organization of projects/activities related to website management, SEO, content management, and web and social analytics. This position handles a variety of website-related project management duties to assist the Vice President, Marketing & Communications in completing department projects/tasks in an effective and efficient manner. This position regularly interacts with other Visit Detroit departments to complete digital marketing-related requests. This position will also be responsible for the collection and analysis of tourism-related research.

Requirements

• 2-4 years of work experience in digital marketing.
• Intermediate to advanced proficiency in search engine optimization (SEO).
• Beginner to intermediate knowledge of HTML and CSS.
• Intermediate knowledge of analytics software (Google Analytics).
• Experience with Social Media Reporting (Sprout Social)
• Valid, unrestricted Michigan driver’s license.
• Excellent proficiency with AI enterprise tools such as Claude Code, Claude Cowork, and OpenAI Codex
• Experience with search engine optimization.
• Ability to manage digital content and websites.
• Ability to manage large, multifaceted projects with multiple vendors.
• Ability to analyze tourism, social, and web data and report out trends.
• Excellent writing, editing, and proofing skills.
• Basic understanding of sales and marketing principles, advertising, and publishing experience helpful.
• Working knowledge of metro Detroit attractions, restaurants, events, hotels, and meeting facilities is helpful.
• Excellent communication skills, including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language.
• Strong ability to organize, prioritize, and manage multiple assignments.
• Creative and adaptable in fast-paced environments.
• Builds and maintains effective relationships with colleagues and external stakeholders.
• Consistently demonstrates professionalism in attitude, appearance, and behavior.
• Effective in both remote and in-person settings; proficient with video conferencing tools.
• Proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
• Available to work evenings, weekends, and travel as needed.

Nice To Haves

• 1-3 years’ work experience in digital marketing operations, preferably in an agency or SaaS environment.
• Work experience in the tourism/travel industry.
• Work experience with website management, maintenance, or design.

Responsibilities

• Coordinate and analyze web and social media analytics, establishing regular reporting for the Marketing Department to drive digital strategy and content decisions
• Optimize visitdetroit.com, microsites, apps, and video content for search engines (SEO) and user experience
• Manage visitdetroit.com content optimization and functionality, conducting regular user testing and making data-informed adjustments
• Collaborate with marketing staff on content creation and editing based on search engine data and web analytics
• Conduct tourism and visitor research, including data collection, analysis, and forecasting, to support Visit Detroit's goal of attracting 1.5 million new visitors annually
• Analyze the economic impact of tourism initiatives, major events, and convention business to demonstrate Visit Detroit's value to stakeholders
• Track and report on visitor growth targets using multiple data sources, including STR reports, hotel occupancy data, and attraction attendance
• Conduct competitive analysis of peer DMOs and tourism trends to inform strategic planning and positioning
• Develop regular research reports and data visualizations for leadership, board presentations, and stakeholder communications
• Create and manage Detroit Vibe Newsletter e-blasts and departmental communications
• Populate and maintain content for convention and sporting events by collaborating with meeting planners and Visit Detroit departments
• Maintain a relationship with the website vendor to support ongoing web requests and microsite management
• Ensure websites maintain ADA compliance and accessibility standards per Web Content Accessibility Guidelines
• Project manage web-related updates and redesigns as needed
• Collaborate with marketing staff and agencies to create and populate website templates and digital content
• Assist with digital marketing projects, including merchandise store, digital maps, SharePoint, and new strategic initiatives
• Support research needs for new tourism initiatives and marketing campaigns
• Researching and writing print and digital content when necessary.
• Assist in travel and tourism research efforts.
• Occasional overtime on evenings and weekends to assist with Visit Detroit events.

Benefits

• Competitive Compensation
• Life, Medical, Vision, and Dental Insurance
• 11 Paid Company Holidays Per Year, plus 1 Floating Holiday
• PTO Referral Bonus
• 17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year
• 401(K) With 4% Match
• Paid Parking, with 24/7 Access

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed