Marketing Strategy and Analytics Manager

Berger Communities•Wayne, PA

17h

About The Position

The Marketing Strategy and Analytics Manager will own and manage all paid and organic marketing channels, establish and track KPIs tied to leasing performance, occupancy, and revenue impact. This role involves analyzing lead sources, campaign performance, and conversion trends to provide actionable insights, tracking cost per lead, cost per lease, and overall marketing ROI. The manager will evaluate the full prospect-to-lease journey to identify opportunities for improvement, identify performance trends to recommend budget shifts and strategic adjustments, and stay informed on market trends, competitive insights, and emerging marketing technologies. Participation in “focus community” meetings and providing data-driven recommendations is also a key responsibility. Additionally, the role includes building and maintaining executive-level dashboards, evolving reporting from basic metrics to insight-driven analysis, and ensuring accuracy and consistency across CRM, ILS, and marketing platforms. The manager will oversee and optimize marketing spend, monitor and manage supplier partner performance, and support marketing budget planning aligned with performance data and portfolio goals.

Requirements

Bachelor’s degree in Marketing, Business Administration, Data Analytics, Real Estate, or a related field.
4–6 years of relevant marketing, analytics, or strategy experience.
Advanced proficiency in Microsoft Excel and strong working knowledge of the full Microsoft Office suite.
Experience with Google Analytics (GA4 preferred), Google Business Profile, HubSpot, Meta Ads Manager, and Google Looker Studio.
Strong attention to detail, analytical mindset, and ability to work independently.
Professional, proactive, and deadline-driven with a strong work ethic.

Nice To Haves

Google Ads Search and GA4 certifications preferred.

Responsibilities

Own and manage all paid and organic marketing channels, including PPC, geofencing, retargeting, SEO, and ILS.
Establish and track KPIs tied to leasing performance, occupancy, and revenue impact.
Analyze lead sources, campaign performance, and conversion trends to provide actionable insights.
Track and report on cost per lead, cost per lease, and overall marketing ROI.
Evaluate the full prospect-to-lease journey and identify opportunities to improve conversion and efficiency.
Identify performance trends and proactively recommend budget shifts and strategic adjustments.
Stay informed on market trends, competitive insights, and emerging marketing technologies.
Participate in “focus community” meetings and provide data-driven recommendations.
Build and maintain clear, executive-level dashboards that translate data into business insights.
Evolve reporting from basic metrics to insight-driven, decision-ready analysis.
Ensure accuracy and consistency across CRM, ILS, and marketing platforms.
Oversee and optimize marketing spend to maximize ROI.
Monitor and manage supplier partner performance, driving accountability and results.
Support marketing budget planning aligned to performance data and portfolio goals.
Maintain visibility into spend allocation, performance outcomes, and financial efficiency.

Benefits

Medical, Dental, and Vision Insurance
Flexible Spending Accounts for Medical Expenses and Dependent Care
Short-Term Disability Income Insurance – at no cost!
Long-Term Disability Income Insurance – at no cost!
Life Insurance – at no cost! (Additional buy-up option available)
401K plan with employer match
Tuition assistance program - Up to $4,000/annually
$1,000 employee referral rewards
15 PTO days per year
1 volunteer time off day per year
Paid holidays and 2 floating holidays
20% rent discount at any Berger community – eligible on your first day of employment