Brand Reputation & Communications Manager

USANA Health Sciences • Salt Lake City, UT

9d • Hybrid

About The Position

USANA is seeking an experienced, creative, self-starting Reputation & Communications Manager to strengthen the company’s reputation, monitor sentiment, and communicate clearly and consistently with important audiences. The role shapes how USANA is perceived by protecting and strengthening its reputation across review platforms, earned media, and broader public conversation. It combines strategic thinking with hands-on execution and requires initiative, thoughtful problem-solving, and reliable follow-through.

The manager owns the strategy and day-to-day management of USANA’s owned and third-party review and credibility platforms, monitors brand sentiment, and reports insights and recommended actions. The position also manages media inquiries and journalist relationships, develops messaging with leadership, pursues executive thought leadership opportunities, and supports crisis communications alongside the executive director. The role provides writing, coordination, and project support for special projects.

This is a hybrid role with regular weekly in-office time in Salt Lake City.

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related field.
• Five or more years of experience in communications, public relations, or brand reputation, ideally including corporate or internal communications.
• Exceptional written and verbal communication skills, a proven record of writing corporate, executive, or internal communications, and a strong command of brand voice.
• Hands-on experience managing review platforms such as Trustpilot, Google Business, BBB, or similar, and brand monitoring tools.
• Solid understanding of digital public relations, social listening, and online reputation strategy.
• Track record of supporting executive visibility, such as speaker placement, media pitching, or thought leadership content.
• Ability to manage multiple projects and tight deadlines under pressure, with initiative to follow through independently.
• Ability to build trust quickly with executives, colleagues, and external contacts, and comfort serving as a public-facing company representative.

Nice To Haves

• Familiarity with influencer and affiliate reputation ecosystems.
• Track record of launching or improving a brand’s presence on third-party review and credibility platforms.
• Experience managing award submissions with measurable results, such as wins or finalist recognition.
• Experience briefing and managing agency, freelance, or specialist support.
• Comfort presenting reputation insights and strategic recommendations directly to senior leadership.

Responsibilities

• Own the strategy and day-to-day management of USANA’s owned and third-party review and credibility platforms, including responding to reviews.
• Monitor brand sentiment across media outlets, forums, social channels, and review platforms, and deliver regular reports with clear insights and recommended actions.
• Identify reputation risks early and recommend responses before issues escalate.
• Research emerging platforms, industry trends, and competitive activity, and bring new ideas to leadership.
• Manage inbound media inquiries and build relationships with journalists and publications that support reputation goals.
• Develop messaging with leadership for proactive and reactive public relations needs.
• Identify and pitch executive thought leadership opportunities, including podcasts, bylined articles, TEDx, and industry conferences.
• Support crisis communications strategy and execution alongside the executive director.
• Provide writing, coordination, and project support for special projects.

Benefits

• Health, dental, vision, life, and disability insurance.
• On-site medical and mental health clinic for employees and their dependents.
• Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays.
• Paid parental leave for primary and secondary caregivers.
• 401(k) match and profit-sharing bonus.
• Chiropractor visits, massages, fitness classes, and full-service gym.
• Free and discounted USANA products.
• Tuition reimbursement, mentorship opportunities, and learning and development licenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager