RENTAL COMPACT CONSTRUCTION SPECIALIST

Total Equipment & Rental•West Valley City, UT

4d•Onsite

About The Position

The Rental Compact Construction Specialist is responsible for driving rental revenue growth, improving fleet utilization, and expanding the customer base within targeted contractor segments. This role combines outside sales, account management, and operational coordination to deliver profitable rental solutions while supporting long-term customer relationships and rental-to-sale conversions. This position reports directly to the Branch Manager and plays a key role in achieving branch revenue, utilization, and margin goals.

Requirements

2+ years of experience in equipment rental, construction sales, outside sales, or related field preferred
Strong knowledge of construction equipment and jobsite applications preferred
Proven ability to prospect, build relationships, and close sales
Self-motivated with strong organizational and time management skills
Ability to work independently in a fast-paced, field-based environment
Valid driver’s license and ability to travel locally for jobsite visits
Bachelor’s Degree in Business Management preferred or minimum of 5 years of experience in the compact equipment industry.

Responsibilities

Increase rental revenue by developing new accounts and expanding existing customer relationships
Identify and target contractors within key SIC segments, including excavation, concrete, landscaping, utilities, and municipalities
Prospect and open new rental accounts
Reactivate lapsed accounts (no activity in 36+ months)
Achieve or exceed monthly revenue targets
Maintain strong jobsite presence by visiting active construction projects
Provide customers with rate sheets, product recommendations, and timely follow-up
Capture project timelines to identify future rental opportunities
Monitor and actively manage fleet utilization to achieve utilization targets
Promote underutilized equipment through targeted outreach, promotions, and bundled offerings
Maintain strong awareness of rental rates, margin thresholds, delivery costs, and fleet availability
Protect margins by minimizing unnecessary discounting and selling value (uptime, service, availability)
Exemplify the Total Equipment Core Values: Teamwork, Excellence, Passion, Integrity, and Customer First
Develop working knowledge of compact construction equipment, including: Skid-steer loaders Compact track loaders Mini excavators Telehandlers Toolcats Attachments (augers, breakers, trenchers, etc.) Light compaction equipment UTVs Site technology/laser systems
Confidently recommend equipment solutions based on customer needs
Build and manage a target list of prospective accounts
Maintain relationships with top revenue-generating customers
Conduct regular account reviews and retention check-ins
Identify long-term rental opportunities (30+ days, seasonal, municipal contracts)
Accurately log all calls, visits, quotes, and activities in CRM
Report on performance metrics and activity levels
Identify customers with high rental frequency or duration
Refer qualified opportunities to sales for equipment purchase
Support conversion strategy from rental to retail sales
Coordinate with service and operations teams to minimize downtime and ensure equipment readiness
Follow all rental standard operating procedures (SOPs)
Partner with branch leadership to align on utilization and revenue goals
Able to work with a wide range of personalities in a courteous and professional manner