Regional VP Bus Development

GetixHealth•Houston, TX

About The Position

The Regional Vice President, Business Development is responsible for achieving annual new business bookings targets within an assigned geographic territory, focused on hospitals and physician groups. This role drives full-cycle sales execution—from pipeline development through contract close—while cultivating strategic C-suite relationships across the healthcare revenue cycle management (RCM) landscape. The assigned territory is the Southwest region (Arizona, New Mexico, Texas, Oklahoma, Arkansas, Louisiana, Mississippi) and is subject to change at the Company’s discretion. Sales outside the core region may occur when no other VP is engaged in the account and with approval from the Chief Revenue Officer.

Requirements

Bachelor’s Degree in Business, Marketing, or related field required (Master’s preferred)
10+ years of healthcare revenue cycle management sales experience
Demonstrated success selling into hospitals and physician groups
Proven ability to engage C-suite healthcare executives
Strong knowledge of hospital and physician RCM services (1st Party preferred)
Proficiency in Salesforce CRM

Nice To Haves

CRCR certification preferred

Responsibilities

Own full lifecycle sales process: lead generation, qualification, scoping, proposal development, negotiation, and closing
Develop and maintain a sustainable pipeline to meet or exceed annual bookings targets
Manage customer relationships from initial outreach through contract execution
Develop add-on business within existing client accounts
Lead value-based, consultative conversations with C-level decision makers
Build and execute regional sales strategy and methodology
Develop detailed strategic account plans aligned with client needs
Collaborate with business unit leaders to ensure operational feasibility and accurate pricing
Partner with Legal on contract preparation and execution
Maintain accurate and detailed records in Salesforce (calls, visits, emails, pipeline status)
Provide regular forecasting, activity reporting, and strategic feedback to leadership
Support RFP responses, proposals, case studies, and white papers
Identify regional marketing opportunities and emerging product/service needs
Represent GetixHealth at industry conferences and trade events
Enhance brand visibility and strengthen executive-level relationships
Ensure adherence to all regulatory, legal, and ethical standards
Partner with executive leadership (CEO, President, CFO, CRO) to drive growth initiatives
Travel as required throughout assigned territory