Regional Vice President of Strategic Initiatives | PAM Health Corporate

PAM Health Corporate Office•Enola, PA

21d

About The Position

The Regional Vice President of Strategic Initiatives directs referral development efforts for a team of Physician Navigators and Clinical Navigators, supervises and trains hospital-based staff with marketing, case-finding, and relationship-management responsibilities, and implements system- and market-specific initiatives to support organizational goals. The role leads marketing and facility referral-development activities, monitors referral trends and competitive conditions, coordinates customer and community engagement, and works with Admissions and facility teams to support referral processes and patient admissions. It also identifies opportunities for new services, programs, and locations; contributes to market research and feasibility studies; and develops and evaluates marketing and staff education plans for approved programs. The position provides staff supervision, coaching, training, and performance appraisal while promoting collaboration, effective communication, resource stewardship, quality improvement, and customer service. It supports PAM Health’s mission and values, protects confidentiality, and follows applicable health, safety, and emergency procedures.

Requirements

Baccalaureate degree from an accredited college or university; equivalent experience and clinical training may be substituted.
At least five years of progressive experience in healthcare sales or marketing.
Effective coaching and training skills and the ability to lead and motivate staff.
Strong interpersonal and relationship-management skills with physicians, staff, and referral sources.
Good written and verbal communication skills.
Experience using MS Word, MS Excel, and PowerPoint.
Effective decision-making skills and the ability to understand and produce usable data to support marketing responses to community needs.
Ability to learn and understand PAM Health service offerings, programs, and data-management tools for positioning system services.
Problem-solving ability, including creative approaches to finding solutions for customers.
Ability to work in an unstructured setting.
Self-motivation.
Ability or aptitude to learn and understand PPS guidelines for reimbursement and marketing purposes.

Nice To Haves

Previous management experience.

Responsibilities

Lead and motivate Clinical Navigators and Physician Navigators to achieve organizational goals.
Serve as the primary Navigator for referral sources and physicians.
Assist in developing market-specific strategies that support strategic plans and goals.
Monitor referral trends and market competition, adjust case-finding strategies, and provide regular updates to management.
Conduct stakeholder needs-assessment surveys to identify service needs and program opportunities, and document feedback in Upshot.
Set expectations for exemplary customer service.
Develop and coordinate initial and ongoing sales training for Clinical Navigators and Physician Navigators.
Conduct bi-weekly marketing meetings to review market trends and evaluate initiatives.
Supervise, coach, counsel, and appraise Clinical Navigators and Physician Navigators; train staff in presentations, tours, and community outreach; and provide backup as necessary.
Provide marketing-related in-service training and consultation to system staff, and communicate with management about marketing needs and activities.
Direct facility marketing and referral-finding strategies and work with Admissions to facilitate referrals.
Provide referral sources with options for denials, ensure processes are followed, and submit reports on time.
Maintain knowledge of PAM Health services and facility capabilities and limitations, as well as competitors’ services.
Communicate PAM Health service information to referral sources and the community through visits, presentations, tours, conferences, and health screenings.
Coordinate requested in-service presentations, facility-based events, and facility tours with Navigators and facility staff.
Ensure courteous and timely responses to facility inquiries and appropriate follow-up by Navigators.
Identify opportunities for new services, programs, and locations, and conduct market research to assess feasibility.
Apply basic business principles and assist with feasibility studies and program development as requested.
Develop, implement, and evaluate marketing and staff education strategies for approved new programs, modifying plans as necessary.
Manage and develop staff by setting expectations, recognizing achievements, managing conflict, delegating appropriately, and completing evaluations on time.
Manage company resources responsibly and comply with company values, policies, procedures, and safety guidelines.
Identify problems, analyze options, involve others in solutions, and implement appropriate responses.
Make timely, consistent, and ethical decisions; align priorities with company vision; measure outcomes; and adjust plans based on feedback.
Communicate effectively with peers, employees, and customers; listen actively; and negotiate effectively.
Promote quality improvement, teamwork, professional development, and high standards of customer service.
Promote PAM Health’s mission and vision and respect dignity and confidentiality in accordance with applicable policies and procedures.
Work safely, wear clothing appropriate to the job, follow universal precautions as appropriate, comply with Employee Health requirements, and understand one’s role in an emergency.