Regional Vice President of Strategic Initiatives | PAM Health Corporate

PAM Health•Enola, PA

20d

About The Position

The Regional Vice President of Strategic Initiatives directs referral development efforts for Clinical Navigators and Physician Navigators, supervises and trains hospital-based staff with marketing, case-finding, and relationship-management responsibilities, and implements system- and market-specific initiatives to support organizational goals. The role leads facility marketing and referral strategies, collaborates with Admissions to facilitate referrals, and maintains relationships with physicians, referral sources, community groups, and other stakeholders. The position monitors referral trends and market competition, conducts stakeholder needs assessments, helps develop market-specific strategies, and provides regular updates to management. It coordinates sales training, marketing meetings, facility tours, in-services, community events, presentations, and outreach. The role also identifies potential new services, programs, and locations; conducts market research and feasibility work; and develops and evaluates marketing and education plans for approved programs. The Regional Vice President coaches and evaluates staff, aligns departmental objectives with company goals, manages resources responsibly, and supports quality improvement, teamwork, effective communication, and sound decision-making. The position promotes PAM Health’s mission, vision, and values, protects confidentiality, follows applicable policies and safety guidance, uses universal precautions as appropriate, and understands their role in emergencies.

Requirements

Baccalaureate degree from an accredited college or university; equivalent experience and clinical training may be substituted.
At least five years of progressive experience in healthcare sales or marketing.
Effective coaching and training skills and the ability to lead and motivate staff.
Strong interpersonal and relationship-management skills with physicians, staff, and referral sources.
Good written and verbal communication skills.
Experience using MS Word, MS Excel, and PowerPoint.
Effective decision-making skills and the ability to understand and produce usable data to support marketing responses to community needs.
Ability to learn and understand PAM Health service offerings, programs, and data-management tools for positioning system services.
Problem-solving ability, including thinking outside the box to find solutions for customers.
Ability to work in an unstructured setting.
Self-motivated.
Ability to learn and understand PPS guidelines for reimbursement and marketing purposes.

Nice To Haves

Previous management experience is helpful.

Responsibilities

Lead and motivate Clinical Navigators and Physician Navigators to achieve organizational goals.
Serve as the primary Navigator for referral sources and physicians.
Help develop market-specific strategies aligned with strategic plans and organizational goals.
Monitor referral trends and market competition, adjust case-finding strategies, and provide regular updates to management.
Conduct stakeholder needs assessments to identify service needs and program-development opportunities, and document feedback on Upshot.
Set expectations for exemplary customer service and coordinate initial and ongoing sales training for Navigators.
Conduct bi-weekly marketing meetings to review market trends and key initiatives.
Supervise, coach, counsel, train, and appraise Clinical Navigators and Physician Navigators; provide backup as necessary.
Provide in-service training and consultation to system staff on marketing efforts when requested.
Direct facility marketing initiatives and referral-finding strategies, collaborating with Admissions to facilitate referrals and ensuring processes and reporting are completed as required.
Understand facility services, capabilities, limitations, and competitor offerings.
Provide information about PAM Health services through visits, presentations, tours, conferences, and health screenings.
Coordinate Navigator in-service presentations, facility-based events, and facility tours with relevant staff and community or referral groups.
Ensure facility inquiries receive courteous and timely responses and are followed up by the appropriate Navigator.
Identify opportunities for new services, programs, and locations; conduct market research and assist with feasibility studies and program development.
Develop and implement marketing and staff-education plans for approved programs, assess their effectiveness, and modify them as needed.
Align departmental goals with company goals; manage staff performance, conflict, feedback, delegation, and development.
Manage company resources responsibly and adhere to confidentiality requirements, company values, policies, procedures, and safety guidelines.
Identify problems, analyze options, make timely and appropriate decisions, and implement solutions.
Communicate effectively with peers, employees, customers, and other stakeholders; listen actively and negotiate effectively.
Promote quality improvement, teamwork, professional development, customer service, and PAM Health’s mission and vision.
Work safely, wear clothing appropriate to the job, follow universal precautions as appropriate, meet Employee Health requirements, and understand the role in an emergency.