Regional Vice President / Director of Sales

Solais Lighting, LLC•Frisco, TX

1d•Remote

About The Position

Solais Lighting Holdings, LLC is seeking a high-energy, results-driven Regional Vice President of Sales to serve as the primary architect of growth across all Solais product lines within the Eastern US. This role operates through our network of independent agents, distributors, and contractors — while also personally cultivating direct, high-value relationships with lighting designers, architects, and specifiers to influence and secure Solais specifications from the earliest stages of project design. The Regional VP is accountable for aligning sales strategy, expanding market share, and delivering measurable revenue growth, while acting as a trusted, senior voice between the field and Solais' executive and operations teams.

Requirements

Bachelor's degree in business, marketing, or related field preferred
10+ years of experience in technical, specification-driven sales or business development in lighting, electrical, or a closely related industry
Existing, active relationships with lighting designers, architects, and the specification community within the territory strongly preferred
Proven ability to influence independent rep, distributor, and contractor networks at scale
Demonstrated success achieving growth targets, developing direct A&D and specifier relationships, and supporting new product launches
Experience delivering AIA CEU presentations or comparable lunch-and-learn / product education sessions to architecture and design audiences preferred
Working knowledge of lighting fundamentals — color, CRI, controls, vision science, and application — sufficient to hold expert-level conversations with lighting designers and engineers
Strong organizational, analytical, and problem-solving skills with close attention to detail
Excellent verbal and written communication and negotiation skills, with polish appropriate for senior A&D and executive audiences
Proficiency in Excel, PowerPoint, CRM systems, and Google Workspace for data analysis, presentations, and pipeline reporting
Ability to manage multiple priorities and deadlines under pressure
Ability to travel up to 80%, including overnight and air travel
Ability to lift, carry, push, and/or pull up to 50 pounds (product samples, displays, marketing materials)
Ability to stand and walk for extended periods during customer visits, trade shows, and team meetings
Ability to sit for extended periods while traveling or working on a computer
Valid driver's license and active automobile insurance

Nice To Haves

Existing, active relationships with lighting designers, architects, and the specification community within the territory strongly preferred
Experience delivering AIA CEU presentations or comparable lunch-and-learn / product education sessions to architecture and design audiences preferred

Responsibilities

Direct Specifier Relationships: Personally build and maintain a book of relationships with key lighting designers, architects, interior designers, and engineers within the territory, calling on them independently and jointly with the agency network to secure early-stage specification of Solais product
Specification Development: Manage the specification process end-to-end — from initial design influence through bid, value engineering, and award — defending Solais specifications against substitution and re-specification by competitors
A&D Outreach and Education: Deliver AIA-accredited continuing education (CEU) presentations, lunch-and-learns, and product training sessions directly to architecture and design firms to build technical credibility and product preference ahead of project need
Joint Field Calls: Make joint sales calls with agency specification teams on architects, lighting designers, interior designers, and engineers to reinforce Solais's technical expertise and presence in the design community
Technical Fluency: Move fluidly between technical, data-heavy conversations with engineering and design firms and relationship-driven conversations with distributors, contractors, and agents, serving as a credible technical resource on color, controls, and application
Strategic Growth: Develop and execute a regional sales plan to exceed annual revenue targets and expand Solais's market share across the territory
Channel Management: Recruit, train, and manage a high-performing network of independent agents and distributors
Project Oversight: Drive the full sales cycle — from specification through bid — to ensure winning outcomes and seamless project delivery
Resource Optimization: Evaluate agent and territory performance; reallocate focus to the highest-ROI opportunities and highest-value specifier relationships
Market Intelligence: Serve as the eyes and ears of the region — reporting on competitor activity, regional construction and design trends, and economic shifts
Competitive Defense: Monitor competitor pricing and positioning within the A&D community; build strategies that protect existing specifications while capturing new ones
Customer Advocacy: Act as the voice of the customer internally, ensuring specifier and market feedback inform Solais's product and service evolution
Integrity & Transparency: Maintain accurate pipeline reporting and realistic lead-time expectations with executive leadership at all times
Factory & Operations Partnership: Build a collaborative relationship with Solais operations and production teams; understand manufacturing constraints and work jointly to resolve delivery or quality issues
Cross-Functional Leadership: Break down silos between field sales, engineering, and customer service to win projects as a unified team
Data-Driven Decisions: Analyze regional sales data and KPIs to identify trends, shifts, and under-penetrated opportunities