Regional Vice President, Business Development, Atlantic

Medavie•Moncton, NS

5d•Hybrid

About The Position

As a national health solutions partner, Medavie puts people first, with a team of over 8,000 professionals who bring diverse life experiences and career expertise. Medavie creates industry-leading solutions in insurance, primary care, and emergency medical services, impacting millions of lives in Canada annually. Their mission is to improve the wellbeing of Canadians, reflected in their award-winning, people-first culture that celebrates individuality and diverse perspectives. Medavie offers competitive pay, comprehensive benefits, and opportunities for personal and professional growth, flexible work options, meaningful experiences, and supportive leadership. Medavie Blue Cross offers a unique selling proposition by integrating benefits management (health, dental, travel, life, disability) with healthcare delivery (EMS and primary care) under one organization. As a not-for-profit entity, Medavie reinvests in people, products, and communities. The organization has a strong regional footprint in Atlantic Canada with deep roots and long-standing relationships in both private and public sectors. Medavie Blue Cross is an administrator of public health programs and brings credibility and insight to navigating complex stakeholder environments. The Regional Vice President, Business Development will set and execute the regional growth strategy for Atlantic Canada, lead a high-performing sales organization, strengthen advisor relationships, and shape the next phase of growth in a diverse, relationship-driven market. This role involves coaching for excellence, championing client-centricity, and bringing integrated health solutions to market.

Requirements

10+ years of progressive sales leadership in group benefits/ insurance or financial services, with a track record of achieving growth targets.
Strong understanding of the Atlantic Canadian market, with established relationships across advisors, consultants, and/or key clients considered a significant asset.
Expertise in benefits products, distribution channels, and complex sales cycles.
Proven leadership capability—coaching teams to perform while fostering accountability and engagement.
Strong communicator with the ability to influence at the executive level.
Collaborative mindset with experience working cross-functionally.
CRM proficiency (Salesforce preferred) with disciplined pipeline management.
University degree in Finance, Actuarial Science, Business, or equivalent experience.

Nice To Haves

Bilingualism (English/French) is an asset, particularly in supporting regional and national collaboration.

Responsibilities

Develop and execute the annual business plan aligned to revenue, profitability, and client impact goals.
Continuously monitor results and adapt strategies to reflect regional dynamics and opportunities.
Coach and empower Corporate Account Executives, Brokerage Sales, and Group Sales leadership to deliver strong results while maintaining a high-touch, relationship-focused approach with clients and advisors.
Position Medavie’s integrated benefits and healthcare delivery model in a way that resonates locally.
Translate market insights into practical strategies that win business.
Build trusted, long-standing relationships across the advisor community.
Identify opportunities to deepen engagement and drive new business across all group segments.
Oversee prospecting strategy, RFP execution, and pipeline effectiveness.
Leverage Salesforce (or equivalent CRM) to maintain visibility, discipline, and strong forecasting in a region where relationship management is key.
Work closely with Product, Marketing, Client Services, and Underwriting teams to align offerings with regional needs and ensure seamless delivery.
Maintain a strong understanding of competitive, legislative, and demographic trends across Atlantic Canada.
Inform go-to-market decisions and growth strategies.