MS Walker Brands Regional Sales Specialist

MS Walker•Phoenix, AZ

3d•$60,000 - $80,000•Hybrid

About The Position

MS Walker Brands has an immediate opening for a Regional Sales Specialist in the Phoenix, AZ area for the MS Walker Brands team. This role is responsible for taking the market impact of the brand portfolio to the next level. Information regarding the brands represented can be found at: http://www.mswalker.com/national-brands/, https://www.mswalker.com/nationalspirits, and on Instagram at @mswalkerbrands.

Requirements

An Entrepreneurial Mindset with excelling selling skills.
High Energy & Enthusiasm - Be a motivated self-starter who can work on a very small team as well as independently.
Possess excellent time management and organizational skills.
Must be 21 years of age or older at the time of application.
Must live in the assigned territory area with reliable transportation and have the ability to travel throughout territory.
Bachelor’s Degree or higher.
Minimum of 5 years professional experience in alcohol beverage sales.
Knowledge of wholesale distribution and operations.
Able to regularly work during evenings and weekends.
Strong interpersonal skills required.
Microsoft Office and Google Suite proficiency.
Desire to work in a fast-paced, growing company.
Strong relationships in both the independent off and on-premise channels.
Deep knowledge of spirits and cocktail development.
Natural and charismatic storyteller, with strong public speaking skills, who has a passion for sharing their cocktailing tales with others.
Credibility with the on-trade is essential; be part of that community with existing network, bartender groups, presence and respect within the community of gatekeepers.
Excellent written and verbal communication skills, including writing and delivering presentations.
Deadline-oriented, self-starter who is proactive and holds self to high standard of work quality.
Ability to interface with the distributor personnel.
Strong and active social media presence.

Nice To Haves

Experience as a bartender creating craft cocktails is a plus.

Responsibilities

Achieve sales success by visiting 75+ accounts monthly, interacting daily with key decision makers, and cultivating partner accounts.
Make new retail and on-premise volume placements (features and permanent), and sell in and merchandise retail displays with up-to-date point of sales materials.
Activate each brand’s cocktail strategy at retail and on trade, and achieve competitive brand adjacencies at retail for existing and new placements.
Achieve in-service volume cocktail placements in the on-premise channel.
Train staff on DNA, provenance, features, and benefits of the MSWB portfolio, and conduct consumer events, seminars, and tastings in key accounts.
Serve as the regional-facing product knowledge expert for the portfolio, with a passion for storytelling and effectively communicating brand features, benefits, heritage, and personality.
Educate consumers, trade, and distributor/broker partners on the benefits of the MSWB Portfolio.
Contribute to social media content documenting the MSWB’s impact in the regional community.
Support and work with sales teams at the distributor in the market, at meetings, and events.
Create and manage the agenda for MSWB Brand team and brand owner/dignitary market work, events, etc.
Support retail, on-trade, and consumer shows as required; attend the brand's presence and other events in core markets.
Conduct a minimum of 4 in-store tastings a month between Thursday afternoon and Sunday afternoon.
Provide monthly recaps of all activities.
Track KPIs, sales, and reach goals regularly.
Report market trends and competitor activity.