Regional Sales Representative, Western Territory

Piab Group•,

1d•Remote

About The Position

The Regional Sales Representative, Western Territory is an individual-contributor, field-based sales role responsible for generating and advancing new business opportunities across the assigned Western territory. This role supports sales and market share growth for TAWI-branded products within Piab Group’s Lifting Automation Division by developing direct customer opportunities and strengthening relationships with channel partners, distributors, integrators, and other market influencers. The assigned territory includes Arizona, Utah, Nevada, California, Oregon, Washington, Idaho, Montana, and Wyoming. Success in this role requires strong prospecting discipline, technical sales capability, effective travel planning, application qualification, product demonstration support, and consistent CRM follow-up. The Regional Sales Representative executes territory sales plans established by sales leadership and develops opportunities within the assigned territory, while escalating major account strategy, contract negotiation, pricing exceptions, customer complaints, and complex commercial issues to the Senior Regional Sales Manager or appropriate leadership. This role is focused on prospecting, opportunity development, distributor support, and sales execution within an assigned territory. The position is an individual contributor role responsible for executing sales activities and growing business within assigned accounts and territories.

Requirements

2+ years of sales, business development, customer-facing industrial, manufacturing, or technical sales experience.
Strong hunter mentality with the motivation and discipline to find, develop, and close new business.
Ability to manage direct customer relationships and channel partner relationships effectively.
Technical aptitude to understand industrial applications, communicate solution value, and support projects with tight tolerances.
Strong territory management and travel planning skills, including efficient and cost-effective use of time and resources.
Excellent communication, presentation, listening, and follow-up skills, with a strong emphasis on prioritizing onsite customer meetings whenever possible while maintaining effectiveness in Teams-based interactions.
Self-motivated, organized, and able to manage multiple prospects, customers, projects, and priorities independently.
Strong business acumen with the ability to prioritize opportunities based on value, urgency, and likelihood of success.
Comfortable with frequent overnight travel, extended time in the field, and occasional weekend work as business needs require.

Nice To Haves

Experience with lifting automation, material handling, manufacturing, packaging, warehousing, or ergonomic equipment is preferred.
Experience working with distributors, integrators, dealers, or channel partners is preferred.

Responsibilities

Prospect consistently within the assigned territory through outbound outreach, customer visits, distributor collaboration, trade shows, referrals, and follow-up on marketing or sales leads.
Develop and maintain working relationships with direct customers, distributors, integrators, and channel partners to identify opportunities, support active sales pursuits, and expand territory coverage.
Qualify customer applications, identify decision-makers, document opportunity potential, and advance opportunities through the sales process in coordination with internal resources.
Travel extensively throughout the territory, using disciplined travel planning to maximize customer-facing time while managing costs efficiently.
Use both Microsoft Teams calls and in-person visits as appropriate to advance opportunities, support customers, and maintain efficient communication.
Apply technical knowledge to understand customer applications, evaluate requirements, and support projects involving tight tolerances or detailed specifications.
Coordinate with internal sales, technical, engineering, customer service, operations, service, and project management teams to support quotations, technical responses, project follow-up, and issue resolution.
Escalate major account strategy, pricing exceptions, contract negotiation, customer complaints, and complex commercial issues to the Senior Regional Sales Manager or appropriate leadership.
Maintain accurate sales activity, opportunity, customer, and follow-up information in the company’s CRM or reporting systems.
Represent Piab Group professionally during customer meetings, product demonstrations, trade shows, distributor events, and other industry activities.