Regional Sales & Marketing Performance Manager (37349)

RR Living•Dallas, TX

1d•Hybrid

About The Position

The Regional Sales & Marketing Performance Manager is responsible for driving occupancy, leasing velocity, resident retention, and overall property performance across a portfolio of communities. This role combines strategic marketing oversight with hands-on sales leadership, operational accountability, training, and performance coaching. This individual serves as the liaison between onsite teams, portfolio leadership, and corporate marketing to ensure that all sales and marketing initiatives are effectively executed and consistently aligned with company objectives. The role is highly focused on leasing operations and is performance-driven, focused on improving conversion ratios, leasing execution, closing, lead management, resident experience, and revenue performance. The ideal candidate is a proactive, high-energy motivator who can inspire teams, identify leasing gaps, implement solutions quickly, and provide hands-on support to communities with leasing and marketing standards. This role requires strong analytical ability, communication skills, creativity, project management, an outgoing personality, and a deep understanding of multifamily leasing operations and customer engagement.

Requirements

Bachelor’s degree preferred in Marketing, Business, Communications, Hospitality, or related field.
Minimum of 3–5 years of multifamily property management, leasing, sales, or marketing experience.
Experience overseeing multiple properties or regional portfolios preferred for sales &/or marketing performance.
Strong understanding of multifamily leasing operations and resident lifecycle management.
Experience with CRM systems, specifically utilizing RealPage products, lead management platforms, and property management software.
Proficiency in Microsoft Office, Google Workspace, and digital marketing platforms.
Strong analytical and reporting capabilities.
Ability to travel regularly between assigned properties.
Valid driver’s license and reliable transportation required.
Be highly motivated, organized, extroverted, and results-oriented.
Demonstrate a strong sense of urgency and accountability.
Possess a “go-getter” mentality with the ability to energize and motivate teams.
Be comfortable holding teams accountable while maintaining positive working relationships.
Thrive in a fast-paced, multi-property environment.
Exhibit professionalism, adaptability, and leadership maturity.
Have exceptional communication and interpersonal skills.
Be capable of balancing strategic planning with hands-on execution.
Demonstrate strong problem-solving and decision-making abilities.
Maintain a customer-focused mindset while driving sales performance.

Nice To Haves

Multifamily lease-up experience.
Experience with Knock CRM and property marketing systems.
Knowledge of digital marketing strategies, reputation management, and social media engagement.
Experience developing training programs and coaching sales teams.
Budget management and vendor coordination experience.
Strong understanding of occupancy strategy and pricing trends.

Responsibilities

Drive leasing and occupancy performance across assigned communities.
Establish and monitor leasing goals for individual properties and onsite teams.
Assist communities in developing actionable leasing strategies to achieve occupancy and revenue targets.
Review and analyze weekly leasing traffic, conversion ratios, renewal percentages, delinquency trends, and retention performance.
Conduct regular sales performance audits and provide recommendations for improvement.
Monitor leasing consultant performance and assist managers with accountability processes.
Coach onsite teams on overcoming objections, closing techniques, telephone etiquette, and customer experience standards.
Ensure teams follow up consistently on all leads through CRM systems and communication platforms.
Support communities in improving lead-to-tour and tour-to-lease conversion rates.
Assist with implementation and oversight of leasing contests, incentives, and performance initiatives.
Develop strategies to improve resident retention and renewal conversions.
Partner with operations leadership to identify underperforming assets and implement corrective action plans.
Partner with community managers, directors, and corporate leadership to develop and implement strategic marketing initiatives.
Ensure all communities maintain strong online presence and brand consistency with accurate data.
Oversee implementation and maintenance of marketing platforms, property websites, ILS listings, and digital campaigns at the property level, supported by the corporate marketing team.
Monitor website performance, SEO visibility, reputation management, and online engagement metrics.
Conduct regular audits of online listings, photography, social media presence, and advertising accuracy.
Evaluate marketing effectiveness and recommend adjustments based on performance data and market conditions.
Assist in developing property-specific marketing plans tailored to each asset’s demographic and competitive position, including networking opportunities and outreach initiatives.
Coordinate and oversee community outreach efforts, local partnerships, and resident engagement initiatives.
Assist with National Open House local promotion biannually.
Develop creative campaigns, promotional strategies, and special offers to drive traffic and leases by community.
Monitor and recommend pricing specials and concessions based on market conditions and occupancy needs.
Ensure onsite teams are properly utilizing all marketing tools and resources CRM, Systems & Lead Management Oversight.
Oversee proper utilization of property management and CRM systems including lead management platforms.
Ensure teams maintain timely and accurate follow-up within systems such as Knock and other lead tracking platforms.
Audit lead response times, communication quality, and follow-up consistency.
Monitor adherence to company standards regarding prospect communication and lead nurturing.
Assist in identifying workflow inefficiencies and implementing improved processes.
Ensure all leasing and marketing systems are updated and functioning correctly.
Support communities with troubleshooting operational or system-related marketing challenges.
Monitor reporting accuracy and ensure communities are entering complete and accurate leasing data.
Serve as a mentor, trainer, and motivational leader for onsite leasing and office teams.
Conduct in-person and virtual training sessions focused on leasing, customer service, marketing execution, and resident retention.
Create accountability structures that encourage team engagement and performance ownership.
Assist managers with coaching underperforming employees and developing performance improvement plans.
Conduct role-playing exercises and sales training workshops.
Promote a positive, energetic, and competitive sales culture across communities.
Encourage team collaboration, communication, and operational consistency.
Assist in onboarding and training new leasing professionals and managers.
Support professional development and identify opportunities for employee growth.
Travel regularly, up to 50%, to assigned properties to assess leasing opportunities, team performance, curb appeal, and marketing execution.
Partner closely with property managers and portfolio leadership to identify operational challenges and implement solutions.
Participate in property walks to establish the best tour path and competitive market surveys.
Evaluate resident experience processes from prospect inquiry through move-in and renewal.
Assist with implementation of company initiatives, such as National Open House & RR Giving Days, system changes, and new marketing programs.
Ensure communities are compliant with company standards, policies, and procedures.
Monitor project timelines and follow through on implementation goals.
Provide hands-on support during lease-up initiatives, staffing transitions, or occupancy challenges.
Assist with event planning, outreach marketing, resident engagement activities, and community promotions.
Maintain strong communication with onsite teams to ensure operational alignment.
Track and analyze KPIs related to leasing, marketing, occupancy, traffic, conversion, renewals, and resident retention.
Develop actionable insights from performance reports and market trends.
Prepare detailed performance summaries and recommendations for leadership.
Identify trends impacting leasing success and recommend strategic solutions.
Monitor budget utilization for marketing initiatives and campaigns.
Ensure marketing spend is aligned with property performance goals and ROI expectations.
Analyze competitor activity, pricing, concessions, and market positioning.
Provide recommendations regarding pricing strategy and market positioning.