Regional Sales Manager
About The Position
The Regional Sales Manager will be responsible for developing and executing a sales strategy to achieve territory revenue targets. This role drives dealer-led and direct sales across municipal, industrial, and commercial markets, identifying new business opportunities, cultivating relationships, and expanding market presence. The position involves building a pipeline of municipal tenders, private sector projects, and dealer-driven sales, while strengthening relationships with existing dealers and recruiting new ones. The manager will train, support, and provide sales tools to maximize dealer performance, conduct monthly dealer check-ins, and manage direct sales opportunities with municipalities, government agencies, and industrial customers. Key responsibilities include leading contract negotiations, pricing strategies, ensuring customer satisfaction, conducting equipment demonstrations, analyzing sales data and market trends, and submitting sales reports. Collaboration with inside sales, marketing, product management, aftersales support, and service teams is also essential.
Requirements
- 5+ years of sales experience in municipal equipment, industrial machinery, or capital equipment.
- Proven experience in dealer management and direct sales.
- Strong technical sales and demonstration skills.
- Ability to analyze market trends and develop regional sales strategies.
- Experience in contract negotiations, pricing, and tender submissions.
- Excellent communication and relationship-building skills.
- Proficiency in CRM and sales reporting tools (SAP Business One preferred).
- Willingness to travel
Responsibilities
- Develop and execute a sales strategy to achieve territory revenue targets.
- Drive dealer-led and direct sales across municipal, industrial, and commercial markets.
- Identify new business opportunities, cultivate relationships, and expand market presence.
- Build a pipeline of municipal tenders, private sector projects, and dealer-driven sales.
- Strengthen relationships with existing dealers and recruit new, high-potential dealers.
- Train, support, and provide sales tools to maximize dealer performance.
- Conduct monthly dealer check-ins, ensuring engagement in forecasting, quotes, and demos.
- Implement dealer incentive programs and promotional strategies to drive sales growth.
- Manage direct sales opportunities with municipalities, government agencies, and industrial customers.
- Build and maintain strong relationships with key decision-makers and procurement teams.
- Lead contract negotiations and pricing strategies for high-value accounts.
- Ensure a high level of customer satisfaction through post-sales engagement and follow-ups.
- Conduct hands-on equipment demonstrations showcasing Kärcher Municipal’s product capabilities.
- Analyze regional sales data, market trends, and competitor activities to identify growth areas.
- Develop and execute territory sales plans and market expansion strategies.
- Develop and implement pricing and sales strategies tailored to market conditions.
- Negotiate contracts, bids, and tenders with municipalities and large-scale customers.
- Submit weekly and monthly sales reports tracking bookings, forecasts, and opportunities.
- Work closely with inside sales, marketing, product management, aftersales support, and service.
Benefits
- Bonus opportunity under the Sales Incentive plan.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
