Regional Sales Manager

SNDL Inc.Remote - British Columbia, BC
CA$95,000 - CA$105,000Remote

About The Position

The Regional Sales Manager- Cannabis will be responsible for managing and directing the sales activities within Western Canada. This role involves developing and implementing sales strategies, leading a team of Territory Managers and ensuring that sales and revenue targets are achieved. The manager will also be responsible for building and maintaining relationships with key clients and stakeholders.

Requirements

  • Proven experience in sales management, preferably in the cannabis industry or a relevant field
  • Demonstrated success in achieving sales targets and managing a field sales team
  • Strong leadership and team management skills
  • Excellent communication & interpersonal skills
  • Strategic thinking and problem-solving skills
  • Knowledge of Cannabis products and industry regulations
  • Proficiency in Microsoft Office Suite and CRM software
  • Responds positively to coaching & feedback
  • Valid driver’s license and reliable transportation
  • Willingness & ability to travel as required to meet clients and attend industry necessary events
  • Ability to pass a background check

Nice To Haves

  • Bachelor’s degree in business, Marketing or a related field an asset

Responsibilities

  • Develop and implement regional sales strategies to achieve organizational goals and objectives
  • Monitor market trends and competitor activities to identify opportunities and risks
  • Set sales targets and priorities for the sales team to meet and exceed
  • Recruit, train and mentor a team of sales representatives
  • Conduct regular performance evaluations and provide feedback to improve sales performance
  • Foster a positive and motivating working environment focused on delivering results, while encouraging collaboration
  • Build and maintain strong relationships with Key clients & distributors
  • Address client inquiries, concerns and feedback in a timely and professional manner
  • Conduct regular client meetings to review performance and identify opportunities for growth
  • Prepare and submit regular sales reports, forecasts and performance analysis to senior management
  • Analyze sales data to inform business decisions and adjust sales strategies as needed
  • Prepare & submit sales reports, forecasts and any additional relevant documentation
  • Ensure all activities comply with provincial & federal regulations regarding the sale of cannabis products
  • Stay informed on changing laws and regulations affecting the cannabis industry
  • Manage the Regional sales budget and ensure efficient allocation of resources
  • Monitor expenses and ensure they are within approved budgets

Benefits

  • Competitive compensation including performance-based bonuses and annual salary reviews.
  • Comprehensive health and dental benefits, including a Healthcare Spending Account.
  • Three weeks of paid vacation with annual rollover.
  • Flexible, hybrid work arrangements to support work-life balance.
  • Recognition and rewards programs that celebrate individual and team achievements.
  • Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.
  • Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services
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