Regional Sales Manager

BEGA NORTH AMERICA INCCarpinteria, CA
$105,600 - $169,000Hybrid

About The Position

The Regional Sales Manager plays a crucial role in nurturing partnerships with BEGA's network of independent sales representatives, cultivating relationships with the architectural design community, developing territory-specific growth strategies, and ensuring BEGA’s products and solutions are effectively positioned throughout the region. The ideal candidate will have strong, established relationships within the C&I sector and sales representative networks in the region, ensuring BEGA’s continued success in the design-bid-build process. The successful candidate will be an energetic and passionate sales leader with a proven track record of success, a high degree of integrity, and an impeccable reputation. They will be responsible for managing the region's project pipeline, supporting BEGA’s digital transformation initiatives, and developing BEGA Champions in each territory. The RSM will also hire, train, and mentor Specification Sales Representatives while working alongside our sales partners and specifiers to maximize sales volumes and ensure BEGA’s position as the premier provider of architectural outdoor solutions.

Requirements

  • Successful completion of a BS/BA degree in sales, marketing, business or engineering.
  • Minimum of 5 years’ experience in architectural lighting and/or related sales & marketing activities.
  • Demonstrates a deep working knowledge of the lighting industry and its channels to market.
  • Possesses the desire, capacity and toolset necessary to drive continuous improvement.
  • High-impact presenter with proven product knowledge, storytelling, and solution selling ability.
  • Has a history of building effective teams, elevating the efforts of others, and growing careers.
  • Must have the capacity to learn and navigate software programs and business systems quickly.
  • Must have strong problem-solving skills and an analytical approach to all tasks.
  • Possesses a positive, professional attitude, and a willingness to be part of a team environment.
  • Demonstrate a high standard of work ethic, professionalism, punctuality and reliability at all times.
  • Act with respect, integrity, ownership and accountability at all times… BEGA’s pillars of leadership.
  • Ensure quality above all, always working towards the most knowledgeable & effective rep network.

Nice To Haves

  • Candidates with professional training, industry certifications, or advanced degrees are preferred.

Responsibilities

  • Manage the region's project pipeline.
  • Support BEGA’s digital transformation initiatives.
  • Develop BEGA Champions in each territory.
  • Hire, train, and mentor Specification Sales Representatives.
  • Work alongside sales partners and specifiers to maximize sales volumes.
  • Nurture partnerships and manage performance of BEGA’s independent representative network.
  • Direct and guide all territory specific sales activity in support of BEGA’s annual revenue objective.
  • Brand building and product promotion through deployment of Specification Sales team targeting at least 800 design firms and end users annually.
  • Meet or exceed sales objective while operating within the allotted travel and entertainment budget.
  • Drive adoption and engagement of the BEGA Business System.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service