Regional Sales Manager, Fire and Boosters

Armstrong Fluid Technology•Buffalo, NY
•$120,000 - $140,000

About The Position

Armstrong Fluid Technology is seeking a Regional Sales Manager to lead its Fire and Boosters division. The role is responsible for expanding market presence, developing a pipeline of opportunities, and driving sales within an assigned geographical territory. The manager will work closely with Fire and Plumbing Channel Partners to implement sales strategies and achieve sales targets. The position includes managing the distribution network, developing partner performance, identifying new business, and coordinating with internal departments to support customer satisfaction.

Requirements

  • At least 8 years of sales experience in Fire, Plumbing, or related industries.
  • Proven record of exceeding sales objectives and closing high-value opportunities.
  • Proficiency with CRM software and Microsoft Office Suite, including Word, Excel, and PowerPoint.
  • Creative problem-solving and conflict-management abilities.
  • Ability to analyze and implement sales strategies that drive business growth.
  • Strong oral and written communication skills and ability to engage diverse audiences.
  • Strong leadership skills, a team-oriented approach, and bias for action.
  • Ability to work autonomously and collaborate effectively across teams.
  • Willingness to travel approximately 75% of the time within the assigned region.
  • Valid passport for potential international travel.

Nice To Haves

  • Bachelor’s degree in mechanical or electrical engineering is strongly preferred.
  • NICET Certification.
  • Strong technical knowledge, with an engineering background highly desirable.

Responsibilities

  • Develop and execute sales strategies to achieve and exceed sales targets.
  • Expand market share through strategic planning and effective territorial coverage.
  • Build relationships with sprinkler and plumbing contractors, wholesale businesses, and Armstrong partners.
  • Negotiate and establish action plans, sales quotas, and direct sales initiatives.
  • Develop and maintain a distribution network for fire and plumbing products and services.
  • Train, motivate, and improve underperforming fire and plumbing partners.
  • Implement corporate programs, including Fire and Plumbing Specifications and Field Training/Start-Up initiatives.
  • Assess distribution network capabilities using Rep Profiles and sales metrics.
  • Execute Partner Business Plans for each representative in the territory.
  • Provide performance reviews and feedback in accordance with Armstrong guidelines.
  • Identify and pursue new business opportunities.
  • Participate in local, regional, and national trade shows and industry associations.
  • Collaborate with internal departments to support customer satisfaction.
  • Communicate weekly with the distribution network.
  • Prepare monthly, quarterly, and annual performance reports.
  • Maintain accurate sales records in accordance with company guidelines.
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