Regional Sales Manager-Montana

Treasury Wine Estates•Helena, MT
•$100,000 - $129,000•Hybrid

About The Position

Treasury Wine Estates (TWE) is seeking a Regional Sales Manager for the Montana region. This role is responsible for leading sales execution across a large geographic territory within the Central United States. TWE is a global leader in the wine industry, known for its portfolio of brands with rich heritage and a reputation for excellence. The company's purpose is to 'Boldly Cultivate' value through its brands, wine, people, and environment, aiming to become the world's most desirable luxury wine company.

Requirements

  • Bachelor’s Degree
  • 5–8 years of professional outside sales experience within wine, beverage alcohol, or CPG
  • Strong understanding of the U.S. three-tier system and distributor execution models
  • Experience managing regional territories and complex account structures
  • Proven ability to build and maintain relationships
  • Strong commercial acumen with a focus on managing for value and distribution growth
  • Effective communicator with strong presentation and negotiation skills
  • High integrity, strong work ethic, and comfort operating independently
  • Drive distributor and key account performance
  • Deliver sales, distribution, and depletion objectives
  • Execute market plans, activations, and programs
  • Travel regularly within the assigned region

Responsibilities

  • Deliver annual sales, distribution, depletion, and market share objectives across an assigned Central region.
  • Drive execution success by building strong working relationships with distributor leadership, distributor sales teams, and key trade accounts.
  • Manage distributor performance against agreed market goals, including distribution, feature activity, pricing, and execution standards.
  • Develop and execute regional market plans by channel and account, prioritizing resources toward the highest-impact opportunities.
  • Ensure compliance with national and regional on-premise and off-premise account programs across the territory.
  • Actively plan and execute market activations, blitzes, and selling initiatives with clear objectives and measurable outcomes.
  • Lead educational initiatives with distributor sales personnel focused on portfolio knowledge and execution expectations.
  • Conduct customer meetings, beverage trainings, wine dinners, and brand activations across on- and off-premise channels.
  • Use market data and insights to identify risks, opportunities, and growth levers.
  • Participate in regular distributor check-ins and business reviews to track progress against operating plans.
  • Manage local market budgets with fiscal discipline, ensuring transparency and adherence to approved spend.
  • Monitor competitive activity and communicate insights on competitor strategies and tactics.

Benefits

  • Competitive vacation, sick leave, and 12 paid holidays.
  • A “TWE4ME Day” – a day to spend however you choose!
  • Generous Paid Parental & Caregiver Leave.
  • 2 full paid Volunteer Days each year.
  • Flexible Work Options: hybrid and custom schedules available for certain roles.
  • Medical, dental, vision, free mental health support, and an award-winning wellness program.
  • 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.
  • Wine Perks & Discounts: exclusive employee pricing on wines, plus a generous product allowance.
  • Recognition & Rewards.
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