Regional Sales Manager, Cardlock
About The Position
World Fuel is seeking a sales leader to drive growth across its cardlock fueling business in Southern California. The Regional Sales Manager leads a geographically dispersed team of sales professionals responsible for acquiring customers, growing fuel volumes, increasing market share, and strengthening customer relationships. The role combines strategic leadership with hands-on sales execution in a major transportation and logistics market. The position focuses on developing sales talent, expanding the customer base, and creating strategies for profitable fuel-volume growth and strong customer service. The manager leads and coaches representatives, sets goals and performance metrics, conducts field visits, hires and develops talent, and fosters accountability and collaboration. The role also develops regional sales plans, supports strategic accounts and negotiations, drives pipeline activity, analyzes market and performance data, collaborates across business functions, and provides forecasts and updates to leadership.
Requirements
- At least 5 years of progressive B2B sales experience, preferably in fuel, fleet fueling, transportation, logistics, energy, industrial services, or related industries.
- At least 2 years of sales leadership or people management experience.
- Proven track record of achieving and exceeding revenue, growth, and profitability goals.
- Experience leading geographically dispersed teams.
- Strong customer relationship management and business development skills.
- Valid driver's license and ability to travel regularly throughout Southern California.
Nice To Haves
- Experience within cardlock, commercial fueling, fleet services, petroleum, transportation, or logistics industries.
- Knowledge of fleet fueling, cardlock programs, fuel pricing, and commercial fuel markets.
- Experience using CRM systems and sales performance tools.
- Bachelor's degree in Business, Marketing, Sales, or a related discipline.
Responsibilities
- Lead, coach, and develop a team of Cardlock Sales Representatives across Southern California.
- Establish clear goals, expectations, and performance metrics.
- Conduct regular field visits to provide coaching, customer support, and sales guidance.
- Hire, onboard, mentor, and retain sales talent.
- Foster a culture of accountability, collaboration, and customer focus.
- Develop and execute regional sales plans to increase fuel volumes, margins, and market share.
- Identify new business opportunities and expand existing customer relationships.
- Partner with sales representatives on strategic accounts and high-value opportunities.
- Support negotiations, contract discussions, and customer retention strategies.
- Drive consistent pipeline development and sales activity throughout the region.
- Analyze market trends, customer needs, competitor activity, and regional performance to identify growth opportunities.
- Use CRM tools and data analytics to improve forecasting, territory management, and sales effectiveness.
- Collaborate with operations, marketing, customer service, credit, and leadership teams to support a strong customer experience.
- Provide business updates, forecasts, and performance insights to leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
