About The Position

We are seeking a Regional Sales Director with a strong background in hospitality and coffee sales to focus exclusively on new business development. This is an individual contributor role responsible for building a pipeline, creating tailored solutions, and closing new hospitality accounts. The ideal candidate is a motivated sales professional with hospitality relationships, deep knowledge of the coffee and beverage industry, and a consultative approach to selling.

Requirements

  • 6+ years of sales experience in the hospitality or food & beverage industry (coffee, beverage, or specialty food strongly preferred).
  • Strong network within the hospitality sector.
  • Proven track record of exceeding sales quotas and driving revenue growth.
  • Self-motivated with high energy and a winning attitude.
  • Excellent communication, presentation, and negotiation skills.
  • Consultative selling style with high emotional intelligence.
  • Passion for coffee, hospitality, and delivering memorable guest experiences.
  • Ability to travel regionally for client visits, trade shows, and industry events.
  • Candidate must live in the territory (New York City, NY).

Responsibilities

  • Prospect, qualify, and secure new hospitality accounts (hotels, restaurants, resorts, catering groups, event venues, etc.).
  • Maintain and update territory database; develop and execute a territory growth strategy.
  • Build and maintain strong relationships with decision-makers (F&B directors, general managers, chefs, procurement teams).
  • Conduct product presentations, tastings, and demonstrations to showcase our coffee programs, equipment, and service.
  • Develop customized coffee programs aligned with client needs, brand standards, and guest experiences.
  • Collaborate with Regional Vice Presidents and internal teams (service, operations, marketing) to ensure seamless onboarding and support.
  • Negotiate contracts, pricing, and service agreements.
  • Track sales pipeline, forecast revenue, and consistently meet or exceed sales targets.
  • Stay informed on hospitality trends, competitor offerings, and coffee innovations.

Benefits

  • Retirement Plan
  • Associate Shopping Program
  • Health and Wellness Programs
  • Discount Marketplace
  • Identity Theft Protection
  • Pet Insurance
  • Voluntary Benefits, including Critical Illness Insurance, Accident Insurance, Hospital Indemnity Insurance, Legal Services, and Choice Auto and Home Program
  • Medical
  • Dental
  • Vision
  • Life Insurance/AD
  • Disability Insurance
  • Commuter Benefits
  • Employee Assistance Program
  • Flexible Spending Accounts (FSAs)
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