Regional Product Manager

Caribbean Automotive Network

11d

About The Position

Assumes responsibility for brand strategy, product positioning, and pricing across the GWM, Renault, KGM and Xpeng brands throughout the Caribbean. Leads product information development, competitive and market intelligence, and OEM partner relationships to drive brand equity, margin performance, and sales enablement across the region's company-owned and independent dealer networks. Works in close partnership with the Regional Sales Manager to translate brand strategy into dealer level execution.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field
5+ years' experience in brand or product management, preferably in automotive or distribution
Strong analytical skills with experience in pricing strategy and market analysis
Excellent understanding of Caribbean market dynamics and cultural nuances
Proficiency in data analysis tools and CRM systems
Strong presentation and communication skills
Ability to work independently and manage multiple brands simultaneously

Nice To Haves

MBA or advanced degree in a relevant field
Previous experience in the automotive industry or parts distribution
Knowledge of multiple Caribbean markets and regulatory requirements
Experience with automotive OEM partnerships
Bilingual capabilities (English/Spanish or English/French)

Responsibilities

Monitor brand performance metrics and market share for each brand across regional markets
Collaborate with OEM partners to align local strategies with global brand direction
Manage brand positioning and messaging to ensure consistency across all Caribbean markets
Coordinate model line-up planning and new model launch timing with OEM partners and dealers
Create and maintain comprehensive product databases including specifications, features, and technical documentation for each brand
Develop product training materials and sales tools for the sales team and dealer network
Coordinate with manufacturers to ensure accurate and timely product information updates
Partner with the Regional Sales Manager to roll out product training to dealership sales staff
Develop competitive pricing strategies based on market analysis and regional economic factors
Monitor competitor pricing across Caribbean markets and recommend adjustments
Set recommended retail pricing and monitor margin performance by brand and market
Review pricing impact of duties, freight, and currency fluctuations across territories
Conduct regular market research to identify trends, opportunities, and competitive threats
Prepare detailed market reports and brand performance analytics
Track customer preferences and buying patterns across different Caribbean markets
Provide insights to inform product mix and inventory planning decisions in partnership with the Regional Sales Manager
Liaise with OEM partners, dealers, and internal teams to ensure seamless brand execution
Present brand performance and strategy updates to the CMO and senior management
Coordinate with marketing teams on promotional campaigns and brand communications
Support the Regional Sales Manager and dealer sales teams with product knowledge and competitive positioning
Partner closely with the Regional Sales Manager to align brand strategy with dealer-level sales execution
Provide input into inventory planning and allocation across the dealer network
Collaborate on joint reporting to the CMO covering both brand and sales performance