Regional Marketing Specialist

Fifth Third Bank • Charlotte, NC

1d • Onsite

About The Position

The Marketing Specialist assists with the development of overall marketing and advertising programs for the assigned division or business line and assists in ensuring the proper execution of the marketing programs. Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

Requirements

• Bachelor's degree in business, marketing, communications, or related field. An equivalent combination of experience/education will be considered in lieu of a four-year degree.
• Two (2) or more years of job related work experience.
• Strong verbal and written communications skills.
• Ability to multi-task and handle several projects simultaneously
• Good PC skills.
• Strong attention to detail.
• Good organizational and customer service skills.

Responsibilities

• Assist with developing marketing plans to achieve marketing goals for assigned division or region.
• Work with appropriate partners to ensure proper development of various forms of communication such as newsletters, ads, flyers, brochures, statement inserts, sales collateral, sales reporting, digital assets including email and online advertising, and servicing communication.
• Coordinate the production, distribution, and maintenance of the marketing material inventory.
• Track and audit campaign results.
• Recommend changes for improvement and report results.
• Assist with the development and execution of marketing tactics.
• Effectively communicate with LOB and regional teams to generate new ideas and share best practices.
• Ensure all produced materials have necessary levels of approval.
• Maintain audit files and assist in all marketing and LOB audits.
• Support the company brand through the adherence to branding guidelines.
• May be responsible for managing some vendor relationships.
• Performs other duties as assigned

Benefits

• Comprehensive benefits and differentiated compensation offerings
• Eligible to participate in an incentive compensation plan
• Extensive benefits programs designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level