Regional Marketing Director

PACS

2d • Hybrid

About The Position

The primary purpose of this job position is to support and educate our facility’s marketing and public relations programs and services. This role involves developing, organizing, implementing, evaluating, educating, and directing the facility’s public relations and marketing programs and activities to maintain and increase census and inform the community about the facility's programs and services. The position also requires developing and maintaining policies and procedures related to information release, overseeing customer satisfaction surveys, ensuring public information accuracy, providing internal communications training, conducting monthly marketing meetings, offering creative support to resident programs, maintaining liaison with families and community leaders, engaging with the news media, and managing public relations during emergencies. Additionally, the role involves assisting with in-service training, creating a positive atmosphere, adhering to ergonomics policies, preparing departmental budgets, serving on committees, maintaining resident care information confidentiality, interpreting resident rights, attending regional meetings, conducting facility visits for assessment and training, and leading regional monthly marketing meetings. This position has supervisory responsibilities including hiring, training, budgeting, performance appraisal, and conflict resolution.

Requirements

• Bachelor’s Degree from an accredited college/university, or equivalent.
• Ten (10) years’ experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s Degree.
• Master’s Degree in Marketing preferred or MBA.
• Proficient in the Microsoft Suite products.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from managers and employees.
• Must occasionally lift and/or move up to 25 pounds.
• Prolonged use of a desk top or laptop computer.
• Regularly required to sit, stand; walk and talk, read or hear.
• Frequent use of all office-related equipment, including copier/scanner/fax, telephone, and calculator.
• Travel by auto or airline will be required.

Nice To Haves

• Master’s Degree in Marketing preferred or MBA.

Responsibilities

• Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Assist the Administrator and department directors in the development and use of marketing and public relations policies and procedures and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
• Monitor the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary.
• Oversee the development, implementation, and tracking of customer satisfaction surveys.
• Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• Provide training to facility in internal communications through the use of bulletin boards, committee meetings, newsletters, brochures, public announces, etc.
• Conduct monthly departmental meetings concerning our marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
• Maintain an adequate liaison with families, residents, and community and civic leaders.
• Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.
• Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike.
• Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.
• During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
• Assist marketing directors in the planning, conducting, and scheduling of in-service training classes, on-the-job training and orientation programs concerning the facility’s marketing and public relations programs and activities.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility.
• Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work-related injuries and illnesses.
• Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
• Serve on various committees of the facility as directed by the Administrator.
• Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information.
• Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate.
• Attend Regional meetings as requested by the RDO.
• Conduct visits to the facility to assess, train and monitor Administrative staff. Create action plans as needed to facilitate growth and development.
• Conduct Regional monthly marketing meeting for training and development.
• Hiring, training, budgeting, appraising performance, rewarding and disciplining employees, addressing complaints and resolving problems.

Benefits

• Health Coverage: medical, dental, and vision plans
• PTO and Vacation: generous paid time off and holidays
• Financial Wellness: Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• Retirement Planning: 401(k) plan, complete with company contributions
• Employee Assistance Plan (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager