Director, Regional Marketing

Taiho Oncology, Inc.•Princeton, NJ

9d•$224,400 - $264,000•Remote

About The Position

Looking for a chance to make a meaningful difference in the oncology space? Taiho Oncology is on a mission: to improve the lives of patients with cancer, their families, and caregivers. Our “People first” approach means we also highly value our employees, who work relentlessly to help execute our mission. Taiho’s success is founded on ensuring we always act with accountability, collaboration, and trust. By following these guiding principles, we earn and maintain the confidence of patients, the global healthcare community, collaborators and partners, and each other. Together, we are working on cutting-edge science and growing our portfolio and pipeline across a range of tumor types to address the ongoing and evolving needs of patients. Advanced technology, a world-class clinical development organization, and state-of-the-art facilities: these and other resources empower us to innovate and touch the lives of more and more patients. It’s our work, our passion, and our legacy. We invite you to join us. Remote Employee Value Proposition: This is a new and exciting role at Taiho which will be critical to ensure the company’s continued growth and success. You will be responsible for understanding our business and providing critical analytics to support key strategic and tactical business decisions. You will also be the point for ensuring Healthcare Provider (HCP) educational objectives are met by liaising with internal and external stakeholders. You will have the opportunity to work cross-functionally with progressive and innovative teams. This rewarding role will challenge you and provide you with an excellent developmental opportunity. Position Summary: The Director will support all current inline brands having responsibility for key account analytics as well as defining and delivering HCP education objectives, programs and resources to achieve educational objectives, ensuring they are aligned with the strategic brand objectives. This individual will also have responsibility for identifying and building relationships with academic and community key opinion leaders (KOL) and potential speakers including pharmacists, Nurse Practitioners/Physician Assistants (NP/PAs) and PharmDs. The incumbent will also serve as the liaison for Group Purchasing Organizations (GPOs) and Oncology Account Manager (OAM) programs as well as Product Theaters.

Requirements

BA/BS degree in science or business-related discipline, or the equivalent in experience.
Minimum 10 years of pharmaceutical marketing and/or sales experience (working within a marketing team or as a sales representative in a pharmaceutical company).
Oncology experience preferred.
Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to formulate strategies that identify long-term benefits for our customers.
Understanding of compliance environment in pharmaceutical promotions.
Understanding of Pharma Guidelines and Sunshine Act.
Ability to analyze and interpret information and data.
Project management skills and superior time management abilities with a focus on meeting deadlines.
Excellent organizations skills and the ability to move quickly between tasks while ensuring quality.
Excellent verbal and written communications skills.
Individual should be able to apply critical thinking process in order to optimize strategic initiatives and decision making.
Takes initiative and able to successfully work in a fast-paced environment with multiple demands.
Team player with the ability to work independently.
Requires domestic travel.

Nice To Haves

MBA or advanced like degree would be a plus.

Responsibilities

Become a subject matter expert for customer analytics utilizing physician level data (i.e. the Compass report) to identify opportunities and provide data based direction to the brand teams on where to focus marketing initiatives to grow the business.
Identify and expand regional KOLs. Develop KOL mapping.
Develop and execute an in-depth plan of action to engage regularly with these regional KOLs to grow advocacy, collect insights for shaping market strategy, and support effective promotional and sponsored programs.
Connect KOLs with cross functional partners and leadership for participation in certain activities (i.e. advisory boards, Taiho training, other speaking engagements), where applicable.
Optimize organizational presence and key customer engagements through coordination with matrix partners (i.e., Marketing, Field, Access, Medical Affairs).
Work cross functionally with Medical Affairs to gain alignment between Commercial and Medical Affairs initiatives where appropriate. Specific areas of focus would be pathway and KOL engagement.
Work cross functionally with Market Access on GPO’s and large network accounts, ensuring community physicians are receiving educational resources through GPO channels.
Identify and build relationships with academic and community HCPs who could be potential speakers (Physicians, Pharmacists, and NP/PAs) for peer to peer education.
Evaluate and recruit speakers ensuring they have the disease area/product knowledge, presence, and ability to interact with program attendees.
Provide input to the marketing leads regarding the Speaker Bureau including the development of educational content and training, ensuring compliance with SOPs and promotional guidelines. Assit the marketing lead(s )as an additional speaker bureau point of contact for the field.
Be the face of the commercial team to the KOL Community and attend regional/local conferences and programs to engage with KOL/attendees as well as provide feedback on how to improve Taiho presence/content at these programs.
Facilitate interaction and communication with Speaker Bureau HCPs and key KOLs, as well as communication and alignment across brand teams, internal functions, and multi-agency management.
Develop Conference Symposia/Product Theaters strategy and plans for key congress meetings. Jointly work with marketing team (Sr. Director/Director) to lead on site management of symposia/product theaters at key congresses.
Manage tracking/approval for compliant Sunshine Act reporting.
Employ overall expertise in events planning, advertising/increasing awareness and content development across all aforementioned activities to ensure optimal outcomes.
Regularly collaborate with team members, vendors and other company employees to understand educational needs.
Share operational insights and knowledge from the HCP education effort to the Brand Marketers to improve impact.