Regional Marketing Planning Manager

Wrench Group • Roswell, GA

2d • $120,000 - $130,000 • Remote

About The Position

The Regional Marketing Planning Manager is the strategic planning partner to the Regional Marketing Director for an individual Wrench Group region, which includes approximately 6–8 local brands. The manager owns the integrated marketing plan, translating approved revenue goals, market insights, and operational capacity into lead forecasts, investment recommendations, campaign calendars, and measurable action plans. The role connects local and enterprise teams around a coordinated plan; the Regional Marketing Director sets regional priorities and retains budget authority.

Wrench Group is a national provider of home repair, replacement, and maintenance services, including heating, ventilation, and air conditioning, plumbing, water, and electrical services. The company partners with established local businesses and focuses on supporting their growth and customer satisfaction.

The position is remote. Candidates must be eligible to work in the United States; visa sponsorship is not available now or in the future.

Requirements

• Bachelor’s degree in marketing, business, finance, analytics, or a related field, or an equivalent combination of education and relevant experience.
• At least 4 years of experience in marketing planning, integrated marketing, marketing operations, demand planning, forecasting, analytics, Finance, or a related field.
• Experience building plans, forecasts, or budgets tied to revenue, demand, leads, or customer-acquisition goals.
• Strong Excel and data-management skills, with comfort working with large datasets, assumptions, budgets, and performance reports.
• Working knowledge of paid media, digital, CRM, promotions, brand, and local marketing, and how they work together across the customer journey.
• Ability to turn data into a clear point of view, practical recommendation, and useful story for business leaders.
• Strong organization and follow-through, including the ability to manage several markets, deadlines, and dependencies while maintaining accuracy.
• Experience leading a planning process or cross-functional workstream, even without direct authority.
• Clear written and verbal communication skills and comfort working with Marketing, Finance, Operations, and local teams.
• Must be eligible to work in the United States; the company cannot sponsor visas now or in the future.

Nice To Haves

• Experience in home services or another multi-location, franchise, retail, hospitality, or healthcare business.
• Lead-generation, performance-marketing, media-planning, or seasonal-demand experience.
• Experience with CRM, marketing analytics, business-intelligence, or budgeting platforms.
• Experience supporting multiple brands, markets, agencies, or operating units.

Responsibilities

• Build and maintain lead forecasts by market, trade, service line, and month in partnership with Growth & Performance, Finance, and Operations. Validate assumptions using booking rates, conversion, average ticket, seasonality, and capacity; identify risks and determine lead requirements.
• Analyze customer behavior, competitive activity, weather, and local operating conditions with market leaders and Analytics, and recommend changes to marketing investment, timing, and messaging as conditions evolve.
• Develop and maintain annual, quarterly, and monthly integrated marketing plans.
• Support budget development and recommend investments across channels, campaigns, seasons, and service lines based on revenue opportunity, lead requirements, operational capacity, and expected returns.
• Manage the regional marketing planning calendar across seasonal campaigns, media, creative, CRM, local events, sponsorships, websites, and brand initiatives.
• Coordinate enterprise, regional, and local priorities into a customer-facing plan.
• Develop campaign briefs that define objectives, target audiences, offers, messaging, channels, timing, budgets, and success measures.
• Partner with creative, channel, and operations teams to align promotions with capacity and pricing, confirm dependencies, and ensure campaign readiness.
• Provide Local Marketing Leaders with planning templates, timelines, data, and ongoing support; consolidate local market needs, prioritize business requirements, and distinguish strategic opportunities from one-off requests.
• Monitor planned versus actual marketing spend, forecast accuracy, campaign readiness, and plan execution.
• Partner with Finance, Analytics, and Growth & Performance to assess marketing efficiency, identify performance gaps, and recommend corrective actions to the Regional Marketing Director.
• Prepare dashboards, performance summaries, and materials for business reviews and budget discussions.
• Analyze performance drivers, conduct post-campaign evaluations, and apply insights to improve future forecasts, investment recommendations, and marketing plans.

Benefits

• Market-value compensation of $120,000–$130,000 with bonus potential.
• Unlimited PTO plan with supervisor partnership.
• Health, vision, and dental plans for employees and their families.
• 401(k) plan with a company match of 30% up to the first 6% of the employee’s contributed amount.
• Life insurance.
• Short-term and long-term disability coverage.
• FSA, EAP, legal services, and identity theft program options.
• Dynamic, collaborative, and fun work environment.
• Coached and supported career growth through Wrench University.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level