Regional Marketing Manager

Alohilani Resort Waikiki Beach•Honolulu, HI

10h•$95,000 - $105,000•Onsite

About The Position

The Regional Marketing Manager will play a pivotal role in elevating the Highgate Hawaii regional portfolio by executing impactful, demand-generating property marketing initiatives. This role is responsible for overseeing and evolving the individual marketing strategies to meet each property’s business and brand visibility objectives, while also serving as the property and regional brand ambassador. The Regional Marketing Manager helps plan, coordinate, execute and evaluate end-to-end marketing, e-commerce, advertising, paid media, social media, events and promotional activities for their properties and respective public-facing brand channels. They will evaluate customer feedback and demos, market conditions, and competitor information, and help to develop and implement full-funnel cross-channel marketing plans that enhance market share, visibility and conversion. This role will also develop and oversee marketing partnerships and AORs, brand collateral and guest programming, and positively contribute to enhancing guest satisfaction and team culture.

Requirements

Minimum of 3 to 5 years’ experience in the Marketing/Communications industry (hospitality industry essential)
Demonstrated ability to develop and implement successful demand-generation marketing strategies for individual properties, including ROI / KPI metrics
Proficient in Microsoft Office, Canva, GA4
Strong presentation and communications skills both verbally and written
Demonstrated ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, Regional Team, Media Representatives)
Strong project management or organizational skills
Ability to organize focused and exclusive events
Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
Knowledge of social media, content creation
Excellent writing and communication skills
Ability to deliver strong digital, print and collateral marketing materials
Ability to work efficiently, effectively and gracefully in a high-pressure & high-stress environment
Exceptional with details and follow-up
Flexible and long hours sometimes required
Computer/Desk work for extended periods
Light work: exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects
Maintain a warm and friendly demeanor at all times
Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous, and service-oriented manner
Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests
Must be able to multitask and prioritize departmental functions to meet deadlines
Approach all encounters with guests and employees in an attentive, friendly, courteous, and service-oriented manner
Attend all required meetings and trainings
Maintain regular attendance in compliance with Highgate Hotel standards, as required by scheduling, which will vary according to the needs of the hotel
Maintain high standards of personal appearance and grooming, including attire that meets dress code requirements with a nametag
Comply with Highgate Hotel standards and regulations to encourage safe and efficient hotel operations
Maximize efforts towards productivity, identify problem areas, and assist in implementing solutions
Must be effective in handling problems, including anticipating, preventing, identifying, and solving programs as necessary
Must be able to cross-train in related areas
Must be able to maintain confidentiality of information
Must be able to show initiative, including anticipating guest or operational needs
Perform other duties as requested by management

Responsibilities

In partnership with sales and revenue teams, develop, implement and manage all property marketing plans and partnership opportunities, continuously driving marketing initiatives that create brand awareness, deepen customer loyalty and increase market share and overall top line conversion
Manage partner agencies on a daily basis, including the management of the scopes of work, deliverables, channel strategy and performance
Oversee the health and accuracy of all public-facing brand channels and guest platforms
Develop and implement e-marketing and paid digital advertising strategies across all property channels (e.g. e-Blasts, e-Brochures/modules, e-Proposals, social media, traditional advertising, affiliates, web and blog content, etc.)
In alignment with business objectives and quarterly/annual goals, drive SEO/GEO and paid media strategy across e-commerce channels
Regularly review channel performance reporting and data analytics; supply actionable insights
Assist with the development of marketing budgets and manage applied funds
Coordinate with hotel operation teams to plan, promote and organize special events that will generate demand and enhance brand visibility and overall market positioning
Educate stakeholders on marketing Brand Standards to ensure compliance
Lead planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals; manage the hotel’s photo libraries and public visual identity
Manage all aspects of event marketing including signage, collateral, and multi-channel promotion (in-house, social, direct mail etc.)
Vet, coordinate, and manage on-property influencer stays and activations that align with the resort’s brand values and audience; track deliverables and performance
Support in vetting, hosting and coordinate media visits, press tours, and FAM trips to secure earned media coverage and positive exposure; track deliverables and performance
Ensure regular updates of content assets to reflect business objectives, seasonality, promotions, and key property selling points
Collaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to tell a cohesive brand story
Present results, strategies and thought-leadership to ownership and stakeholder groups
Maintain the internal Highgate hotels portals with all the most up to date property information – photographs / fact sheets / releases / sales collateral. etc.
Serve as a property and brand ambassador; engage in external networking on behalf of the company
Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management
Create monthly reports and monitor effective benchmarks for measuring KPIs / ROIs for all marketing campaigns
Monitor trends in marketing, e-commerce, digital, social, traditional and emerging channels